Milan, Lombardy, Italy
"To play the game is great, to win the game is greater, but to love the game is the greatest of all". As Global Digital Marketing Manager my goal is to ignite, guide, inspire, and support global and local brand communications activities with a commitment to being integrated, disruptive, transparent, and effective. The role is key in improving the efficacy and effectiveness of People, Platforms, Partners, and Processes. The mission is to integrate, focus, and elevate, leading to integrated communications plans building loyalty, and sparking the conversions that drive brands and sales’ growth with a value generation approach, from strategy to execution. Experienced marketing manager, I leverage creativity, leadership, and teamwork to build culturally relevant content and experiences that create brand and customer value. Working along the value chain from strategic vision and plan to concept, design, development, and promotion, my primary goal is to create content, user experiences, and services that meet users' needs, business requirements, and branding values. Passionate, creative, positive, brave, and focused on goals and results. I am responsible for developing the strategic digital marketing plan and driving our owned media, paid media, PR/Digital PR, earned media, and partner retailers’ channels growth in terms of audience and retention, through appealing content propositions and effective marketing activations. Vision: I. *Strategy* Integrated Marketing Communication mindset (Owned, Paid, Earned, POS) II. *Content & Culture Excellence* Content to Audience via Channels, generating Impact III. *Partnerships & Moments* Key Brands, Consumers, Cultural Moments Approach developing Friends Of The House program IV. *The Drop* Education, Empowerment, Insights & Measurement Through 4 key values: 1. *Agility* Play Good, Fast, and Loud 2. *Culture* It is not a Brand, it is a Lifestyle 3. *Strategy* Build The House: think long term, yet make things happen 4. *Excellence in Execution* Premiumness and Value Generation Approach Partnerships: Off-White™, SoHo House, Highsnobiety, RONIN, Diesel, Red Bull, FIGC, AC Milan, Ferrari, Ducati, Ushuaïa, Pacha Ibiza