Francesco Riva

Business Developer & Sales Manager | Senior Key Account Manager | Office Furniture Manufacturer | Building Business Opportunities | Strategic, Client-Centric, and Results-Driven Professional

Italy

About

Senior Key Account Manager with solid experience at one of Europe’s leading office furniture manufacturers. I have developed advanced commercial skills that enable me to generate new business opportunities and build loyalty among key clients across various professional sectors. My ability to understand customer needs and translate them into effective strategies has led to significant sales growth and the creation of long-lasting, high-value relationships. Strongly goal-oriented, I adopt a consultative approach, identifying and nurturing new targets while maintaining high satisfaction levels among existing clients. 𝐒𝐭𝐫𝐞𝐧𝐠𝐭𝐡𝐬 𝐚𝐧𝐝 𝐕𝐚𝐥𝐮𝐞𝐬 • Proven experience in sales management within competitive markets, demonstrating a strategic vision that aligns with the company’s values. • Expertise in utilizing benchmarking tools to analyze competitors, markets, and client behavior. • Solid background in customer service, emphasizing loyalty and engagement beyond contractual obligations. • Skilled at enhancing brand identity through effective communication and targeted storytelling. • Advocate for a company culture centered on accountability, collaboration, and performance excellence. • With empathy, initiative, and resourcefulness, I represent the company through exceptional presentation skills.

Experience

  • Responsabile commerciale at LIGNA2000 Srl - elleduemila
    Jan 2026 - Present · 6 mos

  • Sedus Italia (Full-time · 8 yrs 6 mos)
    • Key Account Manager
      Jan 2018 - Present · 8 yrs 6 mos

      • Reporting directly to the Country Manager, responsible for managing and acquiring corporate clients. • Analyzing client needs and competitive positioning. • Formulation of technical and economic proposals, presentation of projects, conduct of commercial negotiations, and coordination of the delivery phase; subsequent follow-up actions after meetings and events. • Acquiring new clients through a network of established architecture firms, general contractors, and dealers.

    • Direttore vendite
      Jan 2025 - Jan 2026 · 1 yr 1 mo

  • Sales Manager at Comfort Office srl
    2011 - 2018 · 7 yrs

    • Reported directly to the owner, responsible for developing and managing a network of contacts with partner architects and design studios. • Analyzed markets and competitors to expand the client portfolio and created a database of current and potential clients. • Prepared proposals and estimates and negotiated and finalized sales. • Organized meetings, developed projects, conducted surveys, and created renderings. • Managed web marketing campaigns (AdWords, Google Analytics, eDM), content, and social media.

  • Sales Manager at CFL s.r.l.
    2008 - 2010 · 2 yrs

    • Reporting directly to the owner, I developed and managed a new network of partners, including architects and design studios. • Prepared proposals and estimates and negotiated sales. • Organized meetings, developed projects, conducted surveys, and created renderings. • Managed the company website and developed Google Ads campaigns.

  • Customer Service Specialist at Computer Gross
    2002 - 2008 · 6 yrs