Milan, Lombardy, Italy
I'm a Brand Marketing strategist with an 10-year of experience in managing all aspect of a product launch in the field of fashion with a focus on youth subcultures, outdoors, footwear & apparel innovations, and circularity. My core skill is the overall project lead of a product launch/brand voice including the definition of the vision, message, strategy, and objective of the campaign connecting the design with the marketing team while coordinating the campaign production, media, sales, PR, digital units and external agencies. I have matured expertise in scouting for culture catalysts across EMEA aligned with the brand values, creating long-term journeys and relationships with a focus on Fashion Design, Art, Subcultures, Activism, and Sport. I am a creative mind with a graphic design background that loves to drive the creative process of branding, giving inputs to the unexpected. Portfolio upon request. *
Leading community marketing strategy and leadership for the Italian market.
Develop and execute the strategic and operational framework for the flagship Fall/Winter sportswear campaign in the Italian market. Key responsibilities encompassed devising the overall strategy, overseeing project timelines, sourcing and contracting ambassadors, creating and implementing the media and communications plan, conceptualizing and delivering the launch event, and managing agency relationships and reviews.
Develop product, brand, celebrations, and collaborations strategies and campaigns. Lead the brand design team for branding and visual identity.
Clients: Ferrari, Under Armour, Nike, Armani, Hoka, Saucony, Baracuta, Carhartt, Diesel and more. Consulting for brands and organizations in the field of fashion, Sport and Design with a key focus on brand strategy, content strategy, campaign art direction, vision and opportunities, talents and celebrities involvement.
In charge of NIKE Lab product launches, campaigns and activations in Southern Europe; taking care of the relationships with pinnacle collaborators in the field of Fashion and Product Design, Art, Science and Sustainability.
Relationship owner of global ambassadors in the field of art, music, cinema and entertainment. In charge of define strategic positioning, personal relationships, long-term journeys with Culture Catalysts aligned with the brand objectives and values.