Hamburg, Hamburg, Germany
B2B(2C) marketing leader with extensive international experience in MNCs spanning several countries (China, Thailand, Austria, Germany) and industries, including low-voltage electrical equipment, heavy machinery and chemicals. Passionate about product marketing, team leadership, digital marketing transformations and holistic commercial strategies. At Ducati Asia Pacific, I learned the power of building a strong relationship with your dealer network and the incredible community of product fanatics. At Legrand Group, I fell in love with product marketing in all its facets (new product development, portfolio management, marketing mix, go-to-market strategies), and experienced my first leadership role. At Dextra Group, I had the pleasure of rebuilding the corporate marketing team and leading the digital transformation of the marketing operations, driving a revenue marketing strategy to generate qualified leads and sales, leveraging the newly integrated CRM system. At Palfinger AG, I brought my leadership experience to the next level, running the product marketing department for a multi-billion-euro company. I love to delve into each and every aspect of the marketing discipline, building effective integrated marketing plans, bringing together product, sales and marketing teams to deliver the brand promise and exceed sales goals. I thoroughly enjoy making new professional acquaintances. Reach out if you want to talk about new B2B marketing trends, revenue marketing, scuba diving, muaythai or basketball. Areas of Expertise: | Product Marketing | Team Leadership | Go-to-Market Strategy | Senior Stakeholder Management | Technical & Sales Trainings | Integrated Marketing | Marketing P&L |
-Lead and grow the product marketing team, 5 direct reports. -Define and govern the development of product marketing strategies, working closely with product management, sales and regional marketing for GTM activation. -Define role, deliverables and workflow of Product Marketing within the Product Development Process (PDP). -Drive framework and methodology for competitors mapping, buyer intelligence and value proposition development. -Design product, service and solution marketing projects to build awareness, generate leads and enable sales and dealers to succeed.
-Rebuild global marketing team from scratch, hiring and growing 4 direct reports. -Accountable for Marketing P&L, Budget, and OKRs. -Coordinate with all Dextra subsidiaries worldwide to consolidate local knowledge (e.g. competitive analysis, VOC), implement marketing plan and provide go-to-market strategies for new product launches. -Ownership of the communication strategy, online and offline, on all channels: website, email, webinars, social media, print/digital publications, tradeshows, seminars and conferences. -Drive the planning, creation and distribution of engaging content: white papers, case studies, project references, collaterals, … -Determine the most effective and efficient lead generation strategy, optimally integrated with the CRM software (Salesforce). -Coordinate efforts to provide the sales team with outstanding marketing support: product trainings, customer insights, marketing documentation. -Create and enforce corporate branding guidelines. -Periodic reporting of marketing activities and related ROI performance to the board of directors.
-Leadership of Marketing team. -Full control on Marketing budget. -Definition of marketing campaigns, communication plan. -Management of product launches, product phase-out and new product development (NPD) projects. -Sales analysis and sales forecast for the quarterly and yearly budget, in collaboration with sales directors (project/retail/DIY).
-Responsible for core product lines of the subsidiary: product portfolio strategy, new product launches, go-to-market strategy. -New product development: research new market opportunities, collaborate with R&D teams (local and corporate), develop pricing strategy, distribution strategy and communication plan. -Design and execute new Retail and DIY marketing plans, coordinating Marketing, Sales and Logistics departments and provide clear sales targets and KPI for everyone involved. -Plan and monitor the execution of the communication strategy: collaterals, product boards, trade shows and events.
-Marketing functions: market research, competitive analysis, pricing, product range selection, communication strategy. -Commercial functions: sales analysis, customer acquisition and retention, discount structure. -Coordinating the transition of product lines: sales forecast, inventory management. -Managing the launch of a new product line manufactured in Thailand: competitors and market analysis, investment planning, pricing strategy, distribution strategy and sales forecast, coordinating the activities between Thailand (manufacturing) and Italy (R&D).
-Assist Marketing Manager and Communications Manager in day-to-day activities. -Analyze and report on automotive trends in Asia Pacific.