San Francisco Bay Area
Innovative and analytical self-starter experienced in executing high performing digital campaigns and exceeding key objectives/goals for both B2B and B2C. Strong ability to work cross-functionally with stakeholders, vendors, clients, and colleagues to create and scale internal tools and processes, as well as marketing strategies and campaigns. Leverage an array of marketing/advertising platforms to develop, implement, and measure complex full funnel campaigns and make data-driven optimizations adherent to business/client goals. Continuously looking to expand knowledge of digital media space and strategy through deep analysis and exposure, and eager to learn and adapt in any high-intensity, rapidly changing environment.
Campaign Strategy & Execution • End-to-end full-funnel campaign management across paid social and programmatic channels: Meta, LinkedIn, DV360, YouTube, TradeDesk, Reddit, and GCM360 • Ensure proper targeting, audience segmentation, bid strategies, frequency caps, placements, and conversion tracking aligned to campaign KPIs • Build and activate audiences across AEP, Bombora, LiveRamp, Marketo, and paid social platforms - 1st-party data enriched with 3rd-party intent data • Developed Marketo-to-LiveRamp distribution process for precise in-funnel targeting and exclusions of open leads, current customers, and open opportunities • Provide technical support for ad loading, lead flow, and landing page tracking to ensure end-to-end campaign integrity • Run inventory forecasts across platforms to inform budget allocation and delivery estimates • Ran structured performance tests across bid strategies, ad formats, creative, audience types, and brand lift studies Operations, Reporting, and Processes • Build weekly comprehensive reports combining GCM, platform data, Adobe Analytics, and downstream metrics (MQLs, Pipeline) - translating campaign learnings into actionable insights and recommendations • Developed full tracking infrastructure including Marketo attribution programs, UTM/tracking URLs, floodlights, and conversion pixels for cross-platform measurement • Created Conversion Pixel/Floodlight audit library and best practice documentation to standardize measurement across teams • Created global audience naming conventions, cross-platform QA checklists, and process documentation • Partnered with Ad Tech/Engineering to automate lead form generation, Allocadia program creation, bulk upload process to several platforms
•Traffic and execute campaigns across LinkedIn, Facebook, GCM360, DV360, Marketo and internal CRM for internal marketing budgets/initiatives •Perform daily evaluations on health of campaigns, optimizing bids to maximize ROI, suggesting reallocations and ensuring full delivery of all campaigns against budget and campaign goals •Perform A/B testing on creative assets, audiences, and ad types to further enhance campaign performance • Work and strategize closely with all DSP and ad tech partners as well as ad agencies to effectively launch and maintain all campaign tracking assets •Ensure workflows align with all guidelines and policies including sox compliance •Participate in QA with internal and external teams •Create and document best practices on campaign execution including review of placements, bids, rates, reporting, audience strategy, and optimizations •Provide and present regular delivery reports to account managers and stakeholders •Troubleshoot delivery issues related to campaign assets •Oversee billing and variance reporting
•Develop, execute, and implement online and offline marketing programs to drive pipeline generation for ThreatINSIGHT solution •Support, manage, and coordinate ThreatINSIGHT focused events across the Americas and other relevant security events organized by the Americas Field Marketing team •Provide marketing funnel forecasts and reports showing clear impact on sales and program effectiveness and efficiency •Work closely with corporate marketing teams to ensure programs and events are executed to meet ThreatINSIGHT requirements but aligned to overall corporate objectives
•Robust and deep planning, analysis, budgeting/forecasting, metrics & spend tracking •Develop methodology to measure digital investments and build forecast models, analytic models, reports •Provision, execute, monitor and optimize display, paid search, paid social, and content syndication campaigns/programs across a variety of channels and platforms including but not limited to: Facebook, LinkedIn, Google Ads and other ABM platforms •Monitor campaigns closely and optimize toward business KPIs such as but not limited to: CPC/PPC, CTR, CPA, CPL, CPM, increasing impression share/view rate and other key advertising/marketing metrics, webinar registrations, review collection (Google, G2 Crowd, Birdeye, TrustRadius etc.) •Leverage robust Martech stack/platforms (Marketo, Bombora, Lattice, Google Analytics, Quantum Metric etc.) to analyze audiences/customers and make data-driven optimizations to marketing strategies and campaigns •Create ad-hoc industry analytics and business case evaluation •Collaborate with internal marketing teams (demand gen and product) and agencies to produce creative assets for display purposes as well as ad copy •Collaborate/develop integrated strategies to increase demand gen/pipeline opportunities •Strategize internally audiences to target per product segment, per company size •Liaison between Sales and Marketing teams to optimize lead quality/volume from Marketing vendors •Partner closely with Marketing and Sales leaders, their teams and product/demand generation teams to ensure alignment and adherence to goals, and completion of key deliverables •Produce executive level presentations to communicate results •Proactively identify risk and opportunities and areas for investment, constraint, or reallocation across the portfolio of regions and marketing channels that include: SEO, Google Ads, Bing, LinkedIn, Facebook, social media platforms and Lead Aggregators •Lead, influence, and collaborate with other cross-functional Marketing team members
•Experience in platforms such as Google Ads, YouTube, Salesforce, JIRA, Asana and more •Responsible for day-to-day management and trafficking of video campaigns, assets and specifications in Google Ads •Ensure quality and accuracy of ad operations while validating ad creative and campaign data through quality control and testing •Ensure campaigns adhere to precise technical specifications while meeting strict editorial and strategic requirements •Strategize with team to provide client with best campaign option that best fits client's campaign objectives •Make data-driven optimizations on campaigns to give client optimal performance •Address day-to-day technical issues and questions from clients & internal personnel •Implement/traffic third-party vendor tags such as MOAT, DoubleClick, Nielsen, DoubleVerify, IAS and more •QA third-party vendor data with Sightly database to ensure data integrity •Pull reports from third-party dashboards (e.g. MOAT, DCM, Nielsen, DoubleVerify) and analyze data •Execute periodic campaign reporting tasks for clients measuring success based on customer KPIs and ensure customer satisfaction along with resolution of issues as necessary •Liaison for ad operations department to sales, marketing, product & account teams to ensure best performance and service while staying current with system and operations changes and updates •Fulfill order implementation and change order requests through provisioning •Monitor day-to-day pacing and performance of campaigns •Optimize campaigns to meet client objectives/KPI •Manage budgets and cost adjustments where necessary •Assemble and deliver client-ready custom reports •Work cross-functionally to assure all reporting SLAs are met •QA software tools and escalate bugs and feature requests to Product and Engineering department
Assist Operations team in campaign management and day-to-day trafficking. •Cross-check pacing and performance of campaigns •Recommend changes, optimizations and modifications to campaigns where necessary •Fulfill order implementation and change order requests through provisioning •Assist in budget management and make necessary cost adjustments •Responsible for assembling and delivering client-ready custom reports •Work cross-functionally to assure all reporting SLAs are met •Help QA TargetView tools and escalate bugs and feature requests to Product and Engineering department •Own integrity of Salesforce Opportunities •Ensure all data in Salesforce is accurate for forecasting and billing •Participate in Google trainings and certifications
Assist Ad Operations and Account Management in supporting Sightly's clients through the use of Google AdWords and Salesforce and internal tools.