Greater Vicenza Metropolitan Area
I lead e-commerce business development, delivering a 4,5X revenue growth over three years. I define and oversee digital marketing strategy, coordinating digital, SEO, and analytics agencies, and driving email & messaging marketing and automation. I manage online store & marketplace operations and sales. I also manage omnichannel initiatives with retail. I handle e-commerce buying&merchanise, including sales forecasting and budget management, to optimize product selection. I oversee brand monitoring and protection activities, as well as website compliance and accessibility. I supervise the Customer Care team and operations.
Definition and presentation of marketing strategies and marketing plans for the agency's clients and prospects of different industries. Digital and off-line marketing campaigns and communication concepts.
Coordination of the teams and reports to the client in order to achieve the goals of brand awareness, reputation, lead generation and sales. Definition and planning of digital strategies, influencer marketing, off-line events. Up-sells and cross-sells. Sectors: luxury, food and beverage, design, fashion, sport, industrial.
Scicon Bags Bike travel bags. E-commerce business. #BringYourBike Main responsibilities: - Team coordination (6 people) for the content marketing, inbound marketing and the achievement of the digital marketing activities, on the SCICON websites, blog and social networks. - Sponsorship of individual athletes and influencers. Concept and implementation of the SCICON Ambassador Program 2018. - Global PR with media (Road, Triathlon, MTB, Lifestyle). Concept and content of the website media.sciconbags.com - Co-marketing campaigns with international magazines and sporting clubs in order to create brand awareness and sales. - Concept and coordination of co-branded campaigns, to increase the email database and the social engagement of all the partners involved. - Content planning, copywriting and management of DEM (Mailchimp) campaigns to drive traffic and sales to sciconbags.com. - Monitoring of results for the KPIs achievement.
Rudy Project France Sport Eyewear and Bike Helmets. #ElevateYourPerformance Main Responsibilities: - PR with French media (Outdoor, Cycling, Triathlon, MTB). - Participation to Eurobike with a full agenda of meetings with French journalists, at the Rudy Project booth. - Sponsorship management of individual athletes and sales campaigns to clubs in France. - Organization of sales campaigns for sporting goods' marketplaces (PSS and PBS). - E-commerce management: layout, contents and promotions. - DEM campaigns (Mailchimp). - Social media marketing: content creation and posting, advertisement.