Francesca Odedra

Co-Founder SW London Women + beyond CIC | Brand Builder | Community Connector | Driving Growth Through Creativity, Strategy & Meaningful Collaboration

United Kingdom

About

Experienced Junior Buyer with a demonstrated history of working in the apparel and fashion industry. Skilled in Margin and Budget, Range Planning, Trend Analysis, Supplier Relations, Productions Planning. Currently looking for employment.

Experience

  • Co-Founder at SW London Women
    Feb 2024 - Present · 2 yrs 6 mos

  • FLO Nutrition (6 yrs 5 mos)
    • Nutrition Coach
      Jan 2021 - Present · 5 yrs 7 mos

    • Nutrition Coach
      Mar 2020 - Present · 6 yrs 5 mos

      As a nutrition and holistic wellness coach, I help people enhance their wellbeing through personalised food choices, customised meal plans, optimised digestion, and effective weight management strategies. Together, we can create long-term healthy habits to optimise health goals.

  • Junior Buyer (Menswear) at Pretty Green
    Oct 2017 - Sep 2019 · 2 yrs

    Worked collaboratively with Merchandisers in Range planning, Selection, Grading, Budget planning. Sourced, selected and negotiated with suppliers to obtain optimum product, prices and contract terms. Planned and agreed sales/margin with Merchandisers and Managers. Monitored margin and ensured profit targets were achieved. Conducted range presentations to the Board, General Mangers and Retail. Confidently deputise in Managers absence.

  • Assistant Buyer (Menswear) at Pretty Green
    Jun 2015 - May 2017 · 2 yrs

    Founded by Liam Gallagher, built on British music heritage and inspired by the 1960s, the brand is built on an eclectic mix of unique styles and quality. Worked across multi range of product: Outerwear, Leather, Tailoring, Legs, Denim and Accessories. Maintained daily relationships with suppliers, involving trips to Europe and the Far East. Responsible for all CMT production for Black label ranges. Start to end SMS process management. Helped expand profitability by playing an instrumental role in margin increases YOY Worked alongside Tech/Design teams in product development from proto to pre-production stage, including trim and fabric sourcing. Presented in weekly B&M meetings. Identified opportunities or gaps in the range, which were then transferred to range planning and selection processes. Critical Path management.

  • Jaeger ()
    • Product Development Assistant (Womenswear)
      May 2014 - Jun 2015 · 1 yr 2 mos

      A classic British brand synonymous with elegance and quality, with pride on delivering excellence. Worked across multi product areas: Denim, Casual Trousers, Knitwear and Jersey. Assisted Production Coordinator with feedback/reports to Merchandiser – delivery; foreseeable production problems; quality issues etc. Critical path management of all pre-production sealing stages. Ordering fabric and trims. Approving lab dips, bulk and trims. Booking production space in line with Critical Path. Working with factories in achieving quality whilst hitting target cost prices and maintaining margin through price negotiation.

    • Retail Supervisor
      Oct 2012 - May 2014 · 1 yr 8 mos

      Developed a strong understanding of a number of brands on the Boutiques floor. Maintain high standards throughout all visual merchandising. Appointed as personal stylist and personal shopper to clients. Work closely with management in the supervision of a team of 6. Encourage and achieve sales targets.