Francesca Campagna

Consultant in Performing Arts Management

Riyadh, Saudi Arabia

About

Senior cultural executive with extensive leadership experience across Europe, the United States, and the Middle East, specializing in the strategic development of performing arts institutions and cultural ecosystems within Gulf and emerging market contexts. Proven ability to align artistic excellence with national cultural strategies, institutional mandates, and long-term goals. Demonstrated expertise in working with ministries of culture, royal commissions, public authorities, and state-affiliated institutions, contributing to policy frameworks, capacity building, and sustainable sector growth. Strong background in translating national visions into operational cultural programs, international partnerships, and globally visible flagship initiatives. Track record in executive governance, organizational transformation, and cross-border collaboration, with deep regional knowledge of the Gulf cultural landscape. Recognized for culturally sensitive leadership, stakeholder alignment, and the ability to operate effectively within complex institutional and diplomatic environments. Globally minded and results-oriented leader, trusted by boards, government entities, and international partners to deliver high-impact cultural initiatives that enhance institutional reputation, audience engagement, and international standing.

Experience

  • Visiting Professor at Treccani Accademia
    Nov 2025 - Present · 8 mos

    Provided executive-level instruction for Master’s programs in Performing Arts Management and Festivals & Events. Trained and mentored junior and senior professionals, driving the development of emerging cultural leaders and arts managers.

  • Accademia Teatro alla Scala (10 yrs 3 mos)
    • Leading Professor Master Performing Arts Management
      Apr 2018 - Present · 8 yrs 3 mos

    • Guest Lecturer
      Apr 2016 - Apr 2018 · 2 yrs 1 mo

  • Advisor at وزارة الثقافة Ministry of Culture
    Jan 2024 - Mar 2026 · 2 yrs 3 mos

  • Head of International Relations for Monteverdi Festival at Teatro Amilcare Ponchielli
    May 2024 - Jan 2026 · 1 yr 9 mos

  • Consultant for International Projects at FONDAZIONE TEATRO MASSIMO
    Jan 2017 - Jun 2025 · 8 yrs 6 mos