Francesca Brunelli

Global Brand Director - Aperol at Campari Group

Milan, Lombardy, Italy

About

8 years of marketing & communication experience in luxury & lifestyle industries, building brands globally and locally whilst leading people's development

Experience

  • Campari Group (Full-time · 3 yrs 6 mos)
    • Global Brand Director - Aperol
      Sep 2025 - Present · 11 mos

    • Global Brand Director - Non Alcoholic Portfolio & Sarti
      May 2025 - Sep 2025 · 5 mos

    • Global Marketing Manager Non-Alcoholic Brands & Innovation Portfolio of Aperitifs
      Feb 2023 - May 2025 · 2 yrs 4 mos

      Focus on the development & expansion of Campari Group's Non-Alcoholic Icon - Crodino Non Alcoholic Spritz - at 360° across the globe. Leading the Innovation Portfolio for the House of Aperitif for both Alcohol & Non-Alcohol brands.

  • Ray-Ban Global Senior Brand Manager at Luxottica
    Nov 2018 - Feb 2023 · 4 yrs 4 mos

    Responsible for Ray-Ban main campaigns, strategic plans & new categories growth - such as the B2C strategy & execution of Ray-Ban Stories | Meta Commercial responsibilities for key markets 3 direct reports

  • Chivas Brothers (London Area, United Kingdom)
    • Global Brand & Travel Retail Manager
      Nov 2016 - Nov 2018 · 2 yrs 1 mo

      Responsible for key ATL, social and BTL projects, On Trade activations, Global Travel Retail & Chivas XV new product launch 1 direct report

    • Global Assistant Brand Manager - ATL Chivas Regal
      May 2015 - Oct 2016 · 1 yr 6 mos

      Worked on the most successful Chivas Regal advertising campaign & The Chivas Venture - an engagement platform to support inspiring social & sustainable start-ups through a $1M fund competition https://www.chivas.com/it-IT/the-venture

    • Brand Management Intern
      Aug 2014 - Apr 2015 · 9 mos

      Brand Chivas Regal

  • Assistant Brand Manager - Intern at Pernod Ricard
    Apr 2013 - Oct 2013 · 7 mos

    Brand Havana Club