Francois Liebenberg

About

Strategic hospitality leader with extensive experience in luxury resort pre-openings, and commercial operations across multi-national markets. I specialise in driving revenue growth, repositioning brands, and creating tailored commercial strategies for luxury hospitality and lifestyle. Passionate about delivering impactful results through collaboration, insight, and creativity, I help businesses unlock their potential by aligning vision with action.

Experience

• Director of Sales And Marketing at Capella Hanoi
  Sep 2025 - Present · 11 mos

• Business Consultant at Roaming Mews
  Dec 2024 - Present · 1 yr 8 mos

• Commercial Manager at Cheetah Plains Private Game Reserve
  Feb 2025 - Sep 2025 · 8 mos

• Snr Director of Sales at Waldorf Astoria Seychelles Platte Island
  Jun 2023 - Dec 2024 · 1 yr 7 mos

• One&Only Resorts (6 yrs)
  • Cluster Director of Sales & Marketing Rwanda
    Jun 2021 - Jun 2023 · 2 yrs 1 mo

  • Associate Director Of Sales Cape Town
    Jul 2017 - May 2021 · 3 yrs 11 mos