Kolding, Region of Southern Denmark, Denmark
Curios, analytical and strategic builder - always looking to improve. Deep interest in technology and digitalization. Expericed succesfull leader. Senior strategic marketing and digitalization professional, with a with a commercial and holistic business understanding and proven track record. Creative and analytical mindset within marketing, strategy, digitalization, communication, product management, sales, and business processes. Experienced in Strategic Digital Business Development, project management in complex projects including many stakeholders and functions. High spirited, high drive, ability to adjust to rapid changes. Specialties: Strategic Marketing and Sales, Digital Strategy, Excellence programs, Channel specific marketing, Product management and product range design, good technical understanding.
Responsible for building and scaling ABENA’s digital sales engine across eCommerce, Lead Generation and Low-Touch. Bridging sales, marketing, data and technology to drive measurable growth, efficiency and customer value in both private and public markets.
- Head of Marketing (B2B) • Digitalization of the sales & marketing process • Go to market implementation • Sales excellence via Salesforce - Retail Business - Strategic Projects
Head of sales & channels - Industry, Health & Care,, HoReCa, Contract Caters. Managing af team of 10 consisting of KAM, Salesmanagers and FSR Channel and digital strategy.
- Head of Digital Roll-out across Northern Europe (UK, DK, S, NO, FI, Baltics), across divisions. - Commercial founded digital strategy with local leadership teams. Example digital lead generation for Tall Buildings in London. - Roll-out of global strategy incl. eCommerce, Self-Service, Salesforce, Marketing Automation, PIM and DAM.
Head of Professional Marketing Denmark and Sweden, leading a team of 12 in Product/Category Marketing, Channel/Segment Marketing and Digital. - Part of Nordic Leadership Team - Leading the marketing teams across 3 sites in Sweden and Denmark with brands as Café Noir, Gevalia, Senseo, Tassimo, Pickwick and Karat - Overall branding and communication strategy - Acquisition of Cafax in Denmark and integration of 13 unit's into one JDE organasation, Incl. strategy behind M&A targets - Leading nordic premium licensing business - Driving go-to-market strategy and marketing- & sales excellence - Defining marketing playbook emphasizing digital inbound strategy driving leads - eCommerce strategy - Creating a high performing team with ambition, leading in the nordic Gallup employee satisfaction
(JDE is the combined coffee business from DE MASTERBLENDERS 1753 (Merrild Professional) and Mondelez, serving brands like Gevalia, Café Noir, Karat, Douwe Egberts, Pickwick, Jacobs, Senseo and Tassimo) - Buisness Delvelopment across all functions - Develop long-term strategy, annual operation plans & A&P budget - Strategic Digital Business Development - Development of succesfull Digital Strategy with focus on lead generation (inbound) and customer rentention building on marketing automation, content strategy and higher hit-rates. - Part of Contry Management Team - Responsible for Channel Marketing Team, Product Management Team and Online Manager. - Part of Global Category Board - Nordic lead in merger of D.E Master Blenders 1753 and Mondelez coffee business, and integration of the businesses - NPS, Net Promoter Score and customor centric approach.
- Long term strategy and go-to-market - Development of succesfull Digital Strategy with focus on lead generation and customer rentention building on marketing automation, content strategy and higher hit-rates. - Responsible for Channel Marketing Team, Product Management Team and Online Manager. - NPS, Net Promoter Score and customor centric approach. - Part of Nordic Management Team
- Implementing rebranding project across product groups and countries - Rejuvenation of existing brands including CAFÉ NOIR & MERRILD - Category management - Strong cooperation between marketing and sales in reaching strategic goals - Effectively reduced complexity across product area - NPD and go-to market strategies, including digital execution - Internal and external product training and development of "Master Blender Acadamy"