Matt Foster🇵🇭🇬🇧🏳️‍🌈

Director of Inclusion & Impact, Ogilvy UK Group | NED of Outvertising | Trustee of Survivors UK | 2026 Paramount Rainbow Honours Changemaker of the Year | Inclusive Brand Consultant | Professional Speaker

London, England, United Kingdom

About

Branded by the creative industry's Drum magazine as “adland's activist”, my pragmatic approach to inclusion drives business success through cultural cohesion and belonging. As a highly-awarded and recognised inclusive senior leader, I bring together broad coalitions to help support the growth of organisations through attracting and retaining top creative talent. I am currently Director of Inclusion & Impact at Ogilvy UK Group, which includes Ogilvy, Grey and NCA, part of WPP Creative. I am also a trustee of the charity Survivors UK, a charity that provides counselling services to male survivors of sexual violence, and a Non Executive Director of Outvertising, a CIC which aims to ensure brands and their creative and media partners are fully LGBTQIA+ inclusive in their workplaces and in their communications. Born in Manila and raised in Hong Kong and Nairobi within a multiethnic family, I am a multilingual and natural cultural mediator, able to adapt global strategies to diverse local audiences with a high level of cultural fluency. I also consulted for over a decade in healthcare communications with a focus on delivering HIV patient advocacy programmes that addressed health inequity and HIV stigma in vulnerable communities, and delivered global projects on behalf of HIV therapy leaders ViiV Healthcare and Gilead Sciences as the Global Client Lead. As a British Diversity Award-winning and founding member of WPP’s LGBTQIA+ network Unite, I have front-line experience of developing successful employee networks. I also consult our clients on inclusive marketing strategy for some of the world's biggest brands including Coca Cola, Jameson, Danone and J&J. Beyond the day job(s), I currently sit on the IPA Talent Leadership Group (TLG). I am also on the judging panels for the UnderOne Diversity Inclusion Awards and the Festival of Media Cause. In 2026, I was invited to become an Executive Member of IADAS and lend my impact-sector expertise as a Juror for the 6th Annual Anthem Awards. In 2023, I was shortlisted by Oystercatchers for the Suki Thompson Changemaker Award and was listed as a top-12 Trailblazer for the 2024 British LGBT Awards. Later that same year, I became a STRETCH List awardee, which recognises ethnically diverse and exceptional leaders who have promoted diversity, equity and inclusion in Corporate UK. In 2025, I was shortlisted for an Ethnicity Award for Exceptional Inclusion and was identified as a 2025 Top 100 ChangeLeader.

Experience

  • Director of Inclusion and Impact, Ogilvy UK Group at Ogilvy UK
    Nov 2022 - Present · 3 yrs 8 mos

    Part of WPP Creative. Leading the Inclusion and Impact function of Ogilvy's largest office in its global network across the Ogilvy UK Group (Ogilvy, NCA and Grey London), working at the intersection of internal culture and external client impact through delivering inclusive strategies that are good for business and for the world.

  • Board Trustee at SurvivorsUK
    Nov 2025 - Present · 8 mos

    Appointed to the Board of Trustees to strategically advise on the charity's delivery of counselling, practical help and community to male and non-binary survivors of sexual violence.

  • Non Executive Director at Outvertising
    Nov 2023 - Present · 2 yrs 8 mos

    Appointed to the Non-Executive Board of Outvertising, which is a CIC advocating for brands and their creative and media partners to be fully LGBTQIA+ inclusive in their workplaces and in their ad campaigns.

  • BCW Global (3 yrs 11 mos)
    • Head of Inclusion, UK
      Jan 2022 - Nov 2022 · 11 mos

    • Senior Director, Healthcare
      Jan 2019 - Oct 2022 · 3 yrs 10 mos

      Part of WPP Group Companies. Working a hybrid role as both Head of Inclusion and Senior Director in the Healthcare PR team. I was Key Client Partner for Gilead Sciences overseeing the global communications of its HIV portfolio alongside other pharmaceutical clients.

  • WPP UNITE Founding Committee Member at WPP Unite
    Jan 2021 - Oct 2022 · 1 yr 10 mos