Lozenets, Sofia City, Bulgaria
Product & Game Design Leader with 15+ years of experience building and scaling games. Background in Architecture and Graphic Design, bringing strong systems thinking, spatial design, and user-centric approach. Led cross-functional teams across the full product lifecycle of defining strategy, shaping product vision, and driving execution from concept to LiveOps. Specialized in F2P systems, economy & monetization, and data-driven optimization with direct impact on retention, engagement, and revenue. Extensive experience in all the facets of game design - Game, Level, UX/UI, Narrative, etc. Focused on high-performance teams and scalable product ecosystems.
Lead the production of the software for the Fittar smart products - the mirror and the box.