Los Angeles, California, United States
- Awarded 2025 Seller Short Video Service Partner of the Year by TikTok - Awarded 2025 Visionary Award for Top US TikTok Shop Service Provider by Fastmoss Led a team of 40+ across TSP, Brand Lives, and Creator Community initiatives.
Oversaw all strategy and performance for client accounts generating $100M+ in annual GMV, scaling TikTok Shop into a high-performing sales channel through short-form video and live commerce with a team of 25+. Built the largest agency-owned affiliate creator network for TikTok Shop in the U.S., scaling to 5,000+ creators within four months of launch to increase affiliate LTV for our brand partners through an educational "Masterclass" series. Led TSP strategy for the highest-grossing live selling event in the Western market, overseeing short video execution and ad strategy to drive record-breaking sales of over $2M in a single live. Launched and scaled our brand live selling department from 0 to 1, developing foundational processes, team structure, and execution strategy to operationalize live commerce for partner brands. Built and scaled operational infrastructure—including custom tech stack and team structure—for end-to-end campaign execution, reporting, and revenue forecasting, aligning cross-functional teams for efficiency and growth.
Spearheaded customer acquisition as the first hire at MomentIQ, crafting strategic pitch decks and leading clients through end-to-end sales cycles across all consumer categories. Built the operational framework for the business with a strong focus on automation and scalable processes. Ideated campaigns, pitched them to prospects and led execution for both experiential and digital events. Highlights include the 2024 Grammy Awards which yielded 500M impressions and customer acquisition campaigns for TikTok Shops US launch with Bytedance.
I've built department processes from scratch to facilitate influencer activations at scale and collaborate with paid, organic, and creative teams to ensure every dollar spent drives attributable performance for our clients. Full scope of the service includes strategy, outreach, negotiations, contracting, content iteration/management and reporting for brands including American Express, lululemon Studio, Mattel, and NZXT.
I was responsible for a marketing budget with the objective of delivering a positive ROAS and reducing customer acquisition costs. I grew Shinesty's Partnership channel from $0 to $100,000+ in attributed sales within the first three months and the content sourced from the channel provided efficient ad spend in the $1,000,000+ range when utilized on paid social. I conceptualized and executed influencer campaigns with the goal of driving revenue and increasing brand awareness. Responsibilities included prospecting, negotiation, contracting, creative iteration, and sales attribution/reporting. Bridged the gap between a brand's needs and an influencer's creative skills to deliver content that stands out to their audience and delivers a high-quality impression of the company.
This role required me to wear many hats, and was a monumental piece of developing my content creation expertise. I wrote copy for Shinesty's world famous emails, advertisements, product descriptions, SEO, and social media posts. I also managed Influencer relationships and oversaw all initiatives to ensure that our strategy is maintaining a positive ROI for this channel. This included developing creative briefs, negotiating rates, building out campaigns and overseeing a creative schedule that coincided with product launch dates and promotional periods.
I resolved over 100,000 customer-facing issues for Shinesty and worked closely with all internal parties quickly to leave customers in a state of pure bliss I focused on developing the customers' experience into an entertaining touchpoint rather than just another return and exchange request. My responsibilities included assisting with the training of new agents, developing training SOP's and overseeing the departments ROI's while also getting waist deep in support tickets during busy periods. I implemented stream decks into Shinesty's CX team and reduced ticket resolution time by over 30% while still maintaining an entertaining brand voice. This gave our department enough breathing room to take over all social media moderation for the company, resulting in a better experience for the customer and generating high quality impressions through customers sharing our written responses with their friends and family on the respective platform. I also built a brand new Help Center for the Company that reduced overall ticket inbound volume by 50% through keyword optimization and categorization of issues based on the customers lifecycle.
I managed all aspects of Higher Level Gaming's social media including PR Coordination, content creation, brand guidelines, and paid social acquisition. I scheduled and facilitated all content production, influencer coordination, and managed a team of editors to ensure that customers had all the tools they need to improve their gaming skills.