Singapore
• Manage the 360 marketing campaigns for Jo Malone London in Travel Retail APAC region, including key markets like China, Korea, Japan, Greater China, SEA and Oceania • Collaborate with stakeholders on consumer engagement tactics in the formulation of region specific go-to-market strategies • Propose and execute all marketing, digital and promotional activities within the Brand’s Guidelines and provide support in sales decisions to ensure Brand’s overall objectives are achieved • Manage multiple partnerships with different stakeholders from sales, education, to digital and PR team for execution of newness launches including promotion sites, and special events • Collaborate with visual merchandising team on optimizing impactful VM representation on counter for newness launches • Adaptation of Global materials to local context, including print collateral, displays and event activation • StrengtheninventorymanagementbyworkingcloselywiththeSalesteamon saleables and GWPs • Ensure smooth roll out of online channels and online pre-order sites opening, plan effective digital and social activation, including WeChat, Facebook and Instagram • Work with sales team on post-launches reports and brand analysis submissions to New York headquarters • Manage the yearly marketing budget
• Planned marketing and promotional activities for Ebene and Ginvera, which contributed to Ebene winning the Number 1 Knee Guard brand title in Singapore • Spearheaded the inaugural Ebene Wellness Walk, which attracted over 500 participants and broke Singapore Book of Records for Largest Mass Walk with Knee Guards • Assisted the Marketing Manager in laying out the brand strategies and planning of yearly Marketing calendar • Workedwithsalesteamforexecutionofmarketingactivities,promotionsand trade displays • Management and execution of PR events and health workshops, including liaising with speakers and events management company • Conceptualized new product innovations and launches • Analyzed competitors’ products and pricing • Created marketing collateral and point of sales materials
• Conceptualized and executed integrated marketing campaigns for signature youth events and monthly program • Managed retail campaign budgets and led the A&P promotions, working alongside programming team and leasing team to increase traffic and footfall • Coordinated visual branding of the mall to articulate the space identity and ensure consistent communication throughout the space • Managed *SCAPE's social media platforms and developed daily content for Instagram and Facebook • Tracked social media channel to ensure high engagement rate • Liaised with graphic designers and provided creative direction for marketing collateral • Managed partnerships and sponsorship deals with various organizations
• Conceptualized and executed integrated marketing campaigns for signature youth events and monthly program • Managed retail campaign budgets and led the A&P promotions, working alongside programming team and leasing team to increase traffic and footfall • Coordinated visual branding of the mall to articulate the space identity and ensure consistent communication throughout the space • Managed *SCAPE's social media platforms and developed daily content for Instagram and Facebook • Tracked social media channel to ensure high engagement rate • Liaised with graphic designers and provided creative direction for marketing collateral • Managed partnerships and sponsorship deals with various organizations
Nanyang Business School (NBS) is the first business school in Singapore and the third in Asia to Thave both the EQUIS and AACSB accreditations. The School is also consistently ranked among Asia's top five business schools by the Economist Intelligence Unit (EIU) since 2004 All these affirm its status as an internationally acknowledged leader in teaching, learning and knowledge transfer.