Atlanta, Georgia, United States
I build the operating system for modern growth: who to target, what signals matter, how content moves people, how follow-up happens, and how marketing proves influence across revenue environments in an AI world. I connect brand trust, audience intelligence, content, lifecycle strategy, AI-enabled workflows, segmentation, and attribution to measurable business outcomes. I've scaled two companies to successful exits: Salesloft from $50M → $100M ARR (acquired by Vista for $2.3B), and Digital Wedding Forum to 7-figure VC exit. Honored as one of Georgia’s 𝙈𝙤𝙨𝙩 𝙍𝙚𝙢𝙖𝙧𝙠𝙖𝙗𝙡𝙚 𝙒𝙤𝙢𝙚𝙣 by Ellis for pro-bono mentoring and women-in-business advocacy. Over the last 15+ years across B2B SaaS, tech-enabled CPG, and enterprise technology, I’ve built a reputation for creating calm, capital-efficient revenue engines that outperform “growth at all costs.” I know how to navigate complexity inside large organizations, and I know how to help growing companies scale through the messy middle where stronger positioning, sharper execution, and better operating discipline matter most. I’m strongest at the intersection of strategy, execution, and cross-functional leadership: 𝗪𝗵𝗮𝘁 𝗜’𝗺 𝗞𝗻𝗼𝘄𝗻 𝗙𝗼𝗿 𝟭. 𝗣𝗼𝘀𝗶𝘁𝗶𝗼𝗻𝗶𝗻𝗴 & 𝗠𝗲𝘀𝘀𝗮𝗴𝗶𝗻𝗴 Clarifying value propositions, narrative structure, and market differentiation so complex offerings resonate with the right buyers. 𝟮. 𝗚𝗼-𝘁𝗼-𝗠𝗮𝗿𝗸𝗲𝘁 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 Translating strategy into coordinated launches and growth motions across product, content, demand, lifecycle, enablement, pricing, and sales. 𝟯. 𝗟𝗶𝗳𝗲𝗰𝘆𝗰𝗹𝗲 & 𝗘𝘅𝗽𝗮𝗻𝘀𝗶𝗼𝗻 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 Building for adoption, retention, and upsell with a focus on LTV, efficiency, and durable revenue growth. 𝟰. 𝗖𝗿𝗼𝘀𝘀-𝗗𝗶𝘀𝗰𝗶𝗽𝗹𝗶𝗻𝗲 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 Building high-trust, low-ego teams and aligning deeply with Product, Engineering, Sales, and executive stakeholders. 𝟱. 𝗗𝗮𝘁𝗮-𝗗𝗿𝗶𝘃𝗲𝗻 𝗦𝘁𝗼𝗿𝘆𝘁𝗲𝗹𝗹𝗶𝗻𝗴 Using research, persona development, and market insight to influence both executive and consumer buying decisions. I’m both strategic and hands-on. I build marketing systems anchored in product truth, operational clarity, and measurable business impact. I’m currently focused on VP Marketing, CMO, and senior GTM leadership opportunities across B2B SaaS, AI commercialization, and tech-enabled consumer businesses.
Named Interim leader of the GTM narrative, messaging, insights, and content team. Developing a content transformation experience that pivots the GTM messaging and strategy teams toward AI-modular, platform agnostic sales messaging leveraging MCPs and AEO tagging. Proud to lead a 30-person team specializing in the boots-on-the-ground storytelling and strategies for sales and growth adjacent marketing departments.
Leading executive marketing and ABM strategy at Indeed, including AI-enabled workflows, VP+/C-suite segmentation, buying committee modeling, attribution frameworks, and measurable executive engagement systems tied to enterprise growth. Built and currently lead a 9-person global team managing $70M+ in revenue influence. Architected Indeed's full-funnel executive frameworks, balancing brand awareness with pipeline acceleration and customer lifetime value (LTV) to align marketing initiatives directly with company revenue goals. • REVENUE IMPACT & PIPELINE: Influenced $70M+ in revenue coverage and directly sourced a $4M opportunity in under 10 months. Drove 130+ VP+/C-Suite engagements, delivered 40+ executive briefings with a 4.9/5 CSAT, and secured 4 new Leadership Connect members with 10+ commercial follow-up 1:1s. • GTM GOVERNANCE & ABM SEGMENTATION: Co-led the Indeed Apply → Indeed Connect segmentation framework (targeting ≥80% IA readiness, volume tiers, exclusions) to prioritize programmatic, 1:few, and 1:1 ABM tiering. Stood up the cross-functional ABM Data Segmentation Sync (Sales, PMM, Data) to validate logic, identify missing fields, define pilot audiences, and establish shared KPIs. • EXECUTIVE PROGRAMS & PERSONA ARCHITECTURE: Directed high-touch leadership engagements including WEF CEO/CHRO activations and FutureWorks 1:1s. Developed and deployed the comprehensive CEO, CHRO, VP Talent, and VP Employer Brand persona packs (journeys and battlecards) that currently power 1:1 ABM and executive briefings. • OPERATIONAL EXCELLENCE & TEAM LEADERSHIP: Built the Executive Engagement organization from the ground up. Defined the team charter, operating model, governance structure, and Asana workflows required to scale execution and align global Sales and PMM activation.
Managed $1.1M budget and increased revenue by 21% through a highly targeted growth marketing approach. As VP of Marketing, I drove market leadership, revenue acceleration, and marketing team development, ensuring B2B SaaS and DTC strategies delivered measurable impact. 𝗥𝗲𝘃𝗲𝗻𝘂𝗲 𝗮𝗻𝗱 𝗚𝗿𝗼𝘄𝘁𝗵 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 • Increased revenue by 21% through a highly targeted growth marketing approach, integrating sales, marketing, and product strategies for revenue alignment. • Built a full-funnel demand generation framework, leveraging ABM, SEO, paid media, and lifecycle marketing to optimize pipeline velocity and high-value customer acquisition. 𝗕𝗿𝗮𝗻𝗱 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗮𝗻𝗱 𝗚𝗼-𝗧𝗼-𝗠𝗮𝗿𝗸𝗲𝘁 (𝗚𝗧𝗠) 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 • Crafted a compelling brand narrative and positioning strategy, driving market leadership in a competitive space. • Developed and executed a GTM strategy centered on product differentiation and customer engagement, leading to accelerated acquisition. 𝗗𝗲𝗺𝗮𝗻𝗱 𝗚𝗲𝗻𝗲𝗿𝗮𝘁𝗶𝗼𝗻 𝗮𝗻𝗱 𝗔𝗕𝗠 • Launched a high-impact demand generation program, integrating account-based marketing, organic content strategy, and multi-channel paid acquisition to drive qualified leads and increase conversion rates. 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 • Led new product launch efforts, optimizing messaging to ensure strong product-market fit. • Applied customer journey mapping and deep segmentation to refine messaging that increased conversions at key touchpoints. 𝗖𝗿𝗼𝘀𝘀-𝗙𝘂𝗻𝗰𝘁𝗶𝗼𝗻𝗮𝗹 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 • Built a cross-functional marketing team from the ground up, increasing team productivity by 18% through agile processes and ongoing mentorship. • Partnered closely with sales, product, and customer success teams to align messaging, optimize data-sharing, and drive revenue growth through a fully integrated marketing approach.
Advised leadership on a walk-back program to protect $75M ARR. Advisory role for Learning @ Morning Brew, an education and edtech platform under Business Insider. Focused on revenue protection, product marketing, and brand strategy to support the platform’s growth and long-term sustainability. 𝗥𝗲𝘃𝗲𝗻𝘂𝗲 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 • Provided executive-level guidance on revenue protection strategies for business programs contributing to $75 million in Annual Recurring Revenue (ARR). 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗮𝗻𝗱 𝗚𝗿𝗼𝘄𝘁𝗵 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 • Assessed the marketable growth potential of new programs and identified best-practice standards for optimizing membership acquisition and retention. 𝗕𝗿𝗮𝗻𝗱 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗮𝗻𝗱 𝗣𝗼𝘀𝗶𝘁𝗶𝗼𝗻𝗶𝗻𝗴 • Advised the organization’s leadership team on increasing brand recognition and competitive positioning within the edtech and online learning space.
Led 13% YoY business growth through rebranding and demand generation. Attracted anchor enterprise clients with $5M+ LTVs within 90 days of GTM execution. Clients include Vizio, Fellowes, Clear, L’Oréal, Peloton, HP, Procter & Gamble, and Hayward. 𝗠𝗮𝗿𝘁𝗲𝗰𝗵 𝗦𝘁𝗮𝗰𝗸: HubSpot, Salesforce, Otter, Salesloft, Brightedge, Notion, ClickUp, Figma, Google Data Studio 𝗥𝗲𝘃𝗲𝗻𝘂𝗲 𝗮𝗻𝗱 𝗚𝗿𝗼𝘄𝘁𝗵 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 • Led a 13% year-over-year increase in business revenue, targeting enterprise sales with a $5 million LTV using HubSpot, Google Analytics, and attribution modeling. • Designed and executed a full-funnel marketing strategy, leveraging customer journey optimization, data-driven insights, and targeted campaigns. 𝗕𝗿𝗮𝗻𝗱 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗮𝗻𝗱 𝗣𝗼𝘀𝗶𝘁𝗶𝗼𝗻𝗶𝗻𝗴 • Led full company rebrand, defining the strategic vision and execution. • Attracted anchor enterprise clients with multi-million dollar LTVs within 90 days post-rebrand. 𝗗𝗲𝗺𝗮𝗻𝗱 𝗚𝗲𝗻𝗲𝗿𝗮𝘁𝗶𝗼𝗻 𝗮𝗻𝗱 𝗔𝗕𝗠 • Managed a $1.1 million marketing budget, aligning marketing and sales for SQL growth and revenue expansion while owning Profit & Loss (P&L). • Increased marketing-generated pipeline by 49% in the first year, contributing to a sales Closed/Won rate of 51%. • Built and optimized full-funnel demand strategies, guiding paid channel selection, campaign optimization, and unified messaging. 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗢𝗽𝗲𝗿𝗮𝘁𝗶𝗼𝗻𝘀 𝗮𝗻𝗱 𝗥𝗲𝘃𝗲𝗻𝘂𝗲 𝗣𝗿𝗼𝘁𝗲𝗰𝘁𝗶𝗼𝗻 • Protected revenue by hiring a lean global marketing team, focusing on Canada and LATAM to optimize cost efficiency. • Implemented ClickUp, streamlining collaboration within nine months. 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗮𝗻𝗱 𝗠𝗮𝗿𝗸𝗲𝘁 𝗥𝗲𝘀𝗲𝗮𝗿𝗰𝗵 • Conducted buyer persona validation and data-driven customer sentiment analysis to refine messaging. • Led A/B testing initiatives that improved product-market fit and optimized conversion rates.
Led content strategy, brand marketing, and employer brand initiatives to elevate market positioning and revenue impact. Developed and executed strategies across organic content, executive thought leadership, integrated marketing, and creative standardization to support demand generation and sales enablement. 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗢𝗽𝗲𝗿𝗮𝘁𝗶𝗼𝗻𝘀 • Built and scaled an in-house content marketing team from zero to three strategic members, while managing a bench of agencies, senior contractors, and marketing strategists within nine months. • Established 90-day employee reviews and career coaching frameworks, improving team retention and marketing organization structure. 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗮𝗻𝗱 𝗥𝗲𝘃𝗲𝗻𝘂𝗲 𝗜𝗺𝗽𝗮𝗰𝘁 • Designed and implemented an organic content strategy that contributed to $20 million in company sales in the first year. • Developed a quarterly content planning framework, aligning content themes with SQLs and revenue goals to drive pipeline growth. • Implemented KPI benchmarking for brand awareness, social listening, and share of voice, optimizing content performance and audience engagement. 𝗕𝗿𝗮𝗻𝗱 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗮𝗻𝗱 𝗠𝗮𝗿𝗸𝗲𝘁 𝗣𝗼𝘀𝗶𝘁𝗶𝗼𝗻𝗶𝗻𝗴 • Led company-wide rebrand and brand strategy initiatives, including employer branding and external market positioning. • Served as a brand thought leader, contributing to product-market fit strategies and buyer journey optimizations. 𝗖𝗿𝗼𝘀𝘀-𝗙𝘂𝗻𝗰𝘁𝗶𝗼𝗻𝗮𝗹 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 𝗮𝗻𝗱 𝗚𝗧𝗠 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 • Aligned marketing, sales, and product teams to execute a cohesive go-to-market (GTM) strategy. • Built and led a global marketing team, implementing agile frameworks that reduced campaign delivery time by 12 percent. • Partnered with product teams to ensure alignment on new product launches, supporting the company’s overall growth strategy.
ACQUIRED BY VISTA EQUITY GROUP. Led brand marketing, demand generation, and marketing operations for a pre-IPO B2B SaaS company, contributing to Salesloft’s growth from $50M to $100M ARR and its $2.3B valuation by Vista Equity Group. Spearheaded rebranding, campaign execution, and cross-functional initiatives to drive pipeline growth, engagement, and operational efficiency. 𝗠𝗮𝗿𝘁𝗲𝗰𝗵 𝗦𝘁𝗮𝗰𝗸: HubSpot, 6sense, Monday.com, Adobe Creative Suite, Salesforce, Brandwatch, Sprout Social, Marketo 𝗕𝗿𝗮𝗻𝗱 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗮𝗻𝗱 𝗠𝗮𝗿𝗸𝗲𝘁 𝗣𝗼𝘀𝗶𝘁𝗶𝗼𝗻𝗶𝗻𝗴 • Led full-scale rebrand of Salesloft, defining brand strategy and executing rollout during ARR growth from $50M to $100M, attracting Vista Equity Group’s $2.3B valuation. • Established brand awareness metrics, increasing reach by 40,000 unique users per month. • Built an internal design studio from scratch, enhancing marketing efficiency. 𝗗𝗲𝗺𝗮𝗻𝗱 𝗚𝗲𝗻𝗲𝗿𝗮𝘁𝗶𝗼𝗻 𝗮𝗻𝗱 𝗣𝗶𝗽𝗲𝗹𝗶𝗻𝗲 𝗔𝗰𝗰𝗲𝗹𝗲𝗿𝗮𝘁𝗶𝗼𝗻 • Led EXCEED, an integrated demand generation campaign, increasing web conversions by 99%, website clicks by 18%, and engagement by 12% quarter-over-quarter. • Optimized top-of-funnel lead acquisition by A/B testing EXCEED’s messaging to improve MQL performance. • Managed PPC and display ad creative, optimizing for high-performing pipeline conversion. 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗢𝗽𝗲𝗿𝗮𝘁𝗶𝗼𝗻𝘀 𝗮𝗻𝗱 𝗣𝗿𝗼𝗰𝗲𝘀𝘀 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻 • Increased on-time content delivery to 93%, improving workflow efficiencies through Agile SCRUM and MTTR metrics. • Established a company-wide creative request process, increasing content production by 126% in the first eight months. • Built a library of design tools and templates to streamline approvals and execution. • Implemented project management best practices in Monday.com, improving agency and freelancer collaboration.