Jose Luis Fogaça de Lima

C-Level Sales & AI Strategy Executive | Agentic AI · AWS · Microsoft, Neoway (Big Data) · Accenture | 25+ years scaling enterprise ecosystems across LatAm

São Paulo, São Paulo, Brazil

About

Over 25 years leading enterprise sales across Latin America — at AWS, Microsoft, Accenture, and Neoway — I've learned one thing: technology only creates value when someone can connect it to a real business outcome. I've done that across 5+ countries, with clients like Banco Itaú, Santander, Nubank, C6 Bank, and Grupo Equatorial. I've navigated complex deals, orchestrated global partner ecosystems (Deloitte, PwC, IBM), and walked into Board rooms to defend results — including a 310% MRR growth in 3 years at Neoway. Today, my focus is entirely on Agentic AI — not as a buzzword, but as the next real frontier of Go-To-Market strategy. I believe we're entering the era of Sales Ops 2.0, where AI agents redefine Customer Success, operational efficiency, and how we build and scale sales ecosystems. If you're building an AI strategy for LatAm or want to transform how your organization sells in a market that demands deep localization — let's talk.

Experience

  • Head of Agentic AI Practice at ADVANCE Consulting
    Feb 2026 - Present · 5 mos

    Leading the development of an Agentic AI Practice across Latin America, connecting AI strategy, global partner ecosystems, and enterprise Go-To-Market execution. Responsible for designing methodologies, identifying use cases, and delivering measurable outcomes for large-scale clients across Brazil, Colombia, Mexico, Chile, and Argentina.

  • Latam Global System Integrator Sales Director at Amazon Web Services (AWS)
    May 2022 - Jan 2026 · 3 yrs 9 mos

    Led end-to-end sales cycles through Accenture, Deloitte, PwC, and IBM, closing transformational AI and cloud deals across Brazil, Colombia, Mexico, Chile, and Argentina — driving impact across 5 markets simultaneously. Secured strategic accounts including Banco Santander, Grupo Somos, and Unimedas by positioning customized AI solutions, expanding AWS's enterprise footprint across LatAm. Designed AI-driven GTM strategies with global consulting firms, ensuring competitive differentiation and regulatory alignment within complex financial services ecosystems.

  • Sales Director at Accenture
    Feb 2020 - May 2022 · 2 yrs 4 mos

    Built and led high-performing sales teams using data-driven GTM strategies, accelerating revenue growth with Brazil's top fintech disruptors: Nubank, C6 Bank, Inter, PicPay, and Stone. Positioned AI as a core business lever for CX transformation and operational efficiency, spearheading cutting-edge projects in digital financial product development. Expanded pipeline with the most disruptive accounts in the Brazilian financial sector, establishing myself as the reference for complex digital transformation deals.

  • Sales Director at Processor
    Feb 2019 - Feb 2020 · 1 yr 1 mo

    Led sales teams & GTM strategies to accelerate revenue with top fintechs, retail and healthcare

  • Chief Sales Officer (CSO) at Neoway Business Solutions
    Feb 2015 - Feb 2019 · 4 yrs 1 mo

    Scaled MRR by 310% over 3 years by combining full P&L management, pricing strategy, and a high-performance culture — reporting directly to the Board of Directors. Architected the partnership program from scratch, forging alliances with Microsoft and global GSIs that generated 55% of all net-new revenue within 18 months. Managed an enterprise portfolio including Itaú, Bradesco, Unilever, Volkswagen, and Aché Laboratórios, building a top-tier sales leadership pipeline through coaching and continuous capability development.