Barcelona, Catalonia, Spain
Specialist in full-funnel digital marketing including PPC, SEO, design, content creation, CRO, & implementation. Extremely enthusiastic with outstanding performance and rapid professional growth, based on achievements record and project success rates.
- Leveraged Paid Search and Paid Social Go-To-Market strategies to fill the lead pipeline for bootstrapping B2B SaaS - specilising on EdTech and working with sales teams directly to convert prospects. - Managed internal marketing, using inbound and outbound to generate enquiries, by creating content, interviewing experts in the Inlight Talks Podcast, and cold prospecting to spark business relationships with LinkedIn Sales Navigator.
With a strong focus on data-driven strategies & a passion for delivering tangible results, I spearheaded campaigns for a diverse portfolio of clients, achieving high project success rates. Key Responsibilities: ✔️ Directed a team of three PPC specialists, fostering a collaborative environment that encouraged curiosity and excellence. ✔️ Designed and executed cutting-edge Google Ads campaigns, leveraging 1st party data to maximise ROI + meet target KPI. Proficiently handling all aspects of campaign setup, tracking, and optimization, ensuring seamless performance across various platforms and channels. ✔️ Successfully pitched services to prospects, including upsells and cross-sells, by showcasing value-added propositions as measured by high company close rates. ✔️ Managed client relationships and expectations, by providing transparent and robust communication that aligned business goals and ensured the objectives were exceeded. ✔️ Conducted technical installations, including precision conversion tracking and seamless integrations with various web builders/CMS, to report on campaign performance accurately. Notable Achievements: 🌟 Orchestrated account optimisation + scaling, propelling monthly revenues from £10k to +£220K while maintaining 6x ROAS efficiency, all under six months. Making a significant impact on the eCom client's bottom line MoM. 🌟 Pioneered a small business initiative, that brought clients from 0 to £20K in ad revenue within three months, catapulting them into a new era of growth. 🌟 Revolutionized the lead generation system for one of London's largest construction companies, building a highly predictable and robust lead pipeline for sustained success.