Cleveland, Ohio, United States
Leads demand‑generation campaigns that boost email engagement, achieving a 7% lift in open rates and a 4% increase in click‑through rates this past year, contributing directly to revenue growth. Developed and delivered training programs for email marketing and virtual event platforms, improving team adoption and execution consistency; recognized as a subject matter expert (SME). Creates and maintains email nurture programs leading to enhanced campaign interactions, supporting overall company goals. Built and continuously manages a centralized webinar hub to host virtual events, leveraging analytics to drive year‑over‑year performance gains, including a 59% increase in registrants, 48% increase in attendees, and a 91% surge in total attendee minutes.
Successfully managed 10+ simultaneous campaigns, leading to an increase in overall marketing department productivity and output. Orchestrated weekly syncs to ensure timeliness of projects and teamwork among cross-functional teams within marketing. Successfully transitioned between two project management platforms with no significant project delays, ensuring continuity, accuracy, and on‑time delivery across all active initiatives.
Oversaw marketing efforts to promote enrollment in our programs including digital outreach, community engagement, and parent communication. Managed the full hiring cycle for staff—recruiting, interviewing, onboarding, and training team members to deliver high‑quality programming and ensure compliance. Handled invoicing, payment tracking, and budget management, consistently meeting financial KPIs of over $80k and maintaining accurate records.
Digital Marketing Team at Elevation Church.