Brussels Region, Belgium
Leading advocacy for Shell's international energy portfolio in relation to the EU policy agenda. Active leading member of various trade association committees (IOGP, Eurogas and others).
Seconded by the Netherlands MFA to Shell.
I led the Strategic Communications and Public Diplomacy team of the Embassy network in the USA. In support of the political and economic objectives of the Embassy, I initiated various reputation management campaigns. These included the full spectrum of thought leadership, digital, traditional and social media, based on polling and focus groups. As part of this role, I managed various PR and Media contracts. The role included leading the NY400 campaign (team).
Deputy Ambassador, head of the Economic and Commercial Section, overseeing operations and consular section of the Embassy. Promoted Dutch business interests and microfinance.