Floris van de Peppel

Building Strategic Partnerships at Google

Amsterdam, North Holland, Netherlands

About

I am a Strategic Technical Partnership Leader with over 14 years of experience driving strong growth via Digital/AI transformation and high-growth ecosystems. I specialize in bridging the gap between complex technology and sustainable business growth, aligning C-suite vision with technical execution. Beyond my corporate leadership, I am deeply committed to Sustainability in Tech. Having completed the Cambridge Business Sustainability Program, I actively mentor sustainable startups, helping them leverage digital infrastructure for environmental impact. Focus Areas: - Leading High-Performing Teams: Orchestrating technical strategies for Tier-1 Enterprise clients (Retail, Telco, Finance) while managing cross-functional teams to drive project excellence. - Driving AI & Tech Transformation: Partnering with C-suite executives to architect technical roadmaps that align AI-driven innovation with long-term business goals. - Advocating for Sustainable Growth: Integrating sustainability principles into the digital media landscape and empowering green startups through strategic mentorship. Skills: - People & Culture: Collaborative Growth Oriented, Public Speaking, Team Management and Cross-functional People Leadership. - Strategic Tech Leadership: Strategy & Partner Development, AI Transformation, JBP & GTM Development and AI/Tech Consultancy. - Sustainability & Impact: ESG-aligned Technical Strategy, Sustainable Startup Mentorship, and Purpose-driven Partnerships.

Experience

  • Google (15 yrs)
    • Head of Technical Engagements, gTech Ads, Northern Europe
      Apr 2024 - Present · 2 yrs 4 mos

      Orchestrating technical account strategies for Tier-1 Enterprise clients (Retail, Telco, Finance) while leading cross-functional teams to drive project excellence. Driving AI transformation by partnering with C-suite executives to architect and execute technical roadmaps that align AI-driven innovation with long-term business objectives. Defining technical strategies for sophisticated advertising solutions, enabling global brands to leverage the optimal product mix for maximum growth.

    • Mentor Startups for Sustainable Development
      Sep 2023 - Present · 2 yrs 11 mos

      Mentoring 3 startups focusing on the United Nations Sustainable Development Goals. Guiding early phase start ups with mentoring, advice, data and insights on their strategy, pricing, marketing and operations.

    • Head of Technical Partnerships, Google Professional Services, Northern Europe
      Jul 2020 - Mar 2024 · 3 yrs 9 mos

      Spearheading Technical Partner Management for the Northern European region. Managed and coached a team of 4 FTEs, positioning them as strategic technical leads for Tier-1 media agency partners. Accelerating revenue and adoption of tech solutions through high-impact deployments, from bespoke 1:1 solutions to at scale implementations.

  • Marketeer - Private Banking Department at ABN AMRO Bank N.V.
    Jan 2011 - Jun 2011 · 6 mos

    Worked on a wide variety of marketing projects to grow and retain private banking customers: - Developed and implemented marketing plans - Managed e-mail marketing across the customer portfolio - Researched and made recommendations about the investment advisory marketing process