Arnhem-Nijmegen Region
I am a dynamic though strategic sales&marketing professional with extraordinary team building and interpersonal skills. Experience in leading business units (sales, marketing...) at multinational companies in the sports/fashion retail sector. Focused on driving revenue growth and brand positioning through developing and executing sales and marketing strategies, mid-long term business&strategic plans, leading teams, managing budgets, P&L management. Motivated to set objectives and achieve results, focused on the business, the costumers, the brand and on end-consumers Dynamic, highly motivated, effective and results oriented, with strong strategic vision and managing teams creating an encouraging environment to achieve common goals, where all members participate. Team player, enthusiastic, positive and entrepreneurial.
Responsibilities - Managing the full P&L of The Netherlands, UK&IE - Member of local Management Team; reporting into the GM Europe - Together with MT responsible for total of 74 stores (17 O&O, 4 outlets and 53 franchise) and 450+ staff. - Leading, motivating and inspiring a team of 62 people through 6 direct reports and 4 dotted line reports - Managing and developing the managed spaces of which 53 Franchise stores and 9150m2 of SIS across the 3 countries and various distributionchannels - Matrix management over functions to ensure speed and efficiency to market and deliver local EBIT goals - Execute global strategic goals locally, drive brand awareness and equity - Build strategic relationships with wholesale Key-accounts, Franchisepartners, real estate partners and retail&outlet channel. Key Achievements - Initiated, lead and managed reorganisation and restructuring of entire team with a increased customer focus approach, way of working and new roles. This was including a merge of the UK&NL organisation. - Managed a turn around in profitability of local organisation and country contribution by focusing on sustainable and profitable business and closing unprofitbale stores and distribution. - Increased focus and differentiated approach for (online) Key-accounts resulting in onboarding ASOS and Next and growing existing KA business both topline and bottomline. - Launch and roll-out of various omnichannel services in all franchise doors and selected wholesale Key accounts.
- Managing the full P&L of the Benelux - Leading, motivating and inspiring 1 masteragency , 2 Key Account managers, 3 salesreps, 1 sales assistant and one local marketing manager. - Dotted line management of 2 CS reps and 1 creditrep. Topline management of 6 monobrand retail stores in Benelux - Matrix management over functions to ensure speed and efficiency to market and deliver net margin goals - Deliver EMEA strategic goals locally, drive brand awareness and equity - Developing a cohesive approach to the Benelux sales strategy in line with EMEA strategic goals - Direction of focused Go To Market strategies - Macro market managment of key cities in Benelux - Build strategic relationships with wholesale Key Accounts and retail channel.
- Determination and execution of local sales & marketing strategy - Key account management and top 25 dealers. - Managing 2 account managers - Budget and target responsible Simultaneously acted as Export Manager Evolv (DE, IT, DK, FR) between 2009 and 2011; - Determination of European brand and distribution strategy. - Recruitment of sales agents - Managing sales agents (#6) - Organising and lead sales meetings - Set up logistic operations and manage including stock management - Draft marketingplan and manage accordingly