Rhenen, Utrecht, Netherlands
I build operations that scale. Over 20 years, I've led teams of 100–400 people across telecom, SaaS, content operations, and digital ventures — remotely, across time zones, and under pressure. I've taken organizations from legacy infrastructure to fully remote, AI-augmented operations, consistently delivering productivity gains and measurable business results. What I do best: → Scale remote and hybrid teams (0 → 100+) while keeping performance tight → Design and implement workflows that eliminate waste and increase output → Lead cross-functional operations across product, content, HR, and finance → Bridge the gap between hands-on execution and strategic leadership Selected highlights: • Scaled a B2B team from 0 to 70 people at a digital start-up (Joylo) • Built and managed a 100+ person remote content operation over 5 years (DontPayFull) • Managed 300+ field engineers and a 25-person call centre as COO of a 400-employee telecom company (Ilink) • Eliminated 100% of real estate costs and improved productivity 12.5% by migrating to remote operations (Admin Tools) • Conducted 500+ candidate interviews and built high-performing talent pipelines (DontPayFull) I'm currently based in the Netherlands and open to senior operations, COO, or Fractional COO roles — on-site, hybrid, or remote. Let's connect if you're building something that needs operational muscle behind it.
Deployed via Covebo to Dutch Protein & Services B.V., a food production facility in the Netherlands. Handling production and logistics operations on-site
Building a niche content streaming platform from concept to launch. Handling all aspects of early-stage ventures, including product vision, platform selection, content partnerships, and growth experiments. Key Achievements: * Designed landing pages and conversion funnels * Established content partnership strategies * Implemented analytics and customer feedback loops * Managing platform selection and technical infrastructure
Leading daily operations and process optimization for a growing digital business. Scaled B2B team from 0 to 70 people. Responsible for end-to-end operational execution, workflow design, quality control, and cross-functional coordination across product, content, and partnerships. Including sales coordination! Key Achievements: * Streamlined operational workflows and implemented process controls across the hybrid team * Created a series of high-engagement visual assets by fine-tuning AI-driven aesthetic parameters to align with specific campaign moods. * Coordinated logistics, payroll, and administrative functions * Leveraged AI-powered tools to enhance content quality and operational efficiency
Consulted on TikTok marketing strategy and operations for content creators. Managed content calendars, coordinated creator collaborations, handled basic CRM, and led small cross-functional teams to execute campaigns on schedule. Key Achievements: * Built and managed creators collaboration network * Designed and executed content calendars for a 9-month campaign cycle * Managed small remote teams, coordinating content production and distribution * Reported on campaign performance and ROI metrics
Directed operations and HR strategy, overseeing the transition to a fully remote workforce using Lean Six Sigma. * Cost Reduction: Eliminated 100% of real estate/rental costs by successfully migrating the office to a remote model. * Productivity: Increased team productivity by approximately 12.5% (1 hour/day) by eliminating commutes and optimizing workflows. * Project Management: Led a 5-person agile team to launch 10 NFT collections within a 2-month deadline. * M&A: Conducted comprehensive due diligence before company acquisition. * Managed full-cycle HR: recruitment, payroll, and off-boarding