Paris, Île-de-France, France
An ambitious and goal-oriented person with a strong competitive spirit and keen to learn more about the business environment. Particularly interested in the FinTech Industry with 9 years of experience in the Payment Industry. Specialised in Marketing and Payments👩🏻💻📈
• Oversee and drive demand generation plans with the purpose to progress and convert pipeline plus strengthen brand awareness in the region to attract and engage our target audience • Own, develop and execute regionally targeted marketing campaigns that includes email marketing, webinars, digital, ABM, events, direct mail and other channels • Work closely with the sales teams to support revenue objectives and ensure alignment with marketing plans • Work cross-functionality with sales, partnerships, product, customer success and other teams to develop and execute go-to-market programs • Partner with the acquisition team to optimise our PPC, paid advertising, and landing page performances • Keep abreast of industry trends, competition, and new opportunities for the region • Track and measure all marketing programs and present data-driven insights to leads.
• Strategize, build and execute integrated field campaigns that involves emails marketing, events, webinars to drive lead generation and brand awareness for France. • Responsible for defining the strategies and investments required to achieve marketing objectives, while working collaboratively with internal and external stakeholders, including field, content, sales, revenue/marketing operations, freelancers, and agencies.
• Owned the Inbound Lead Generation Strategy through demand generation, emailing, events campaigns • Management of all corporate websites and blogs with a focus on SEA, SEO, CTAs and UX • Creation and Implementation of an Account Based Marketing strategy • Supporting third parties relationships with Partners through targeting joint marketing activities • Creation of Drip and nurturing programs to enhance Marketing automation • Responsible for social media strategies and activation campaigns across Europe • Measurement and analysis of campaigns' performances (ROI, KPIs)
• Managed and optimized Paid Search & Paid social campaigns on GoogleAds and LinkedIn Ads • Created monthly newsletters and email campaigns to support Sales (outbound, lead generation, new product launch, upselling and cross-selling campaigns, event invitations) • Content creation for the blog, website and social medias • Organisation, planning and monitoring of Events to support lead generation
• B2C Sales during Exhibitions around Italy as Responsible for the presentation and selling of Weeking products (artisanally crafted perfumed candles). • Overcoming sales target with average revenue of €1 500 per day. Weeking perfumed candles range aims to facilitate relaxation, leisure and spiritual meditation. Artisanally crafted, all perfumes are composed of organic ingredients, contributing to sustainable development and respect of the environment. Perfect for home use, hotels, wellness and relaxation areas, beauty institutes... For individual customers and professionals ! A range of perfumed candles that is elegant, with a refined design, and mesmerizing aromas specifically tailored for appealing to today’s taste.
• Building, developing and maintaining strong & durable client relationships with the company Key Accounts within a defined portfolio, through the development of a business action plan; • Ensuring a good understanding of the clients (activity type, positioning, activity-related regulation / trends); • Being the client central contact person / coordinating teams internally (Operations, Finance, IT, etc.) in order to ensure top of the rock client satisfaction; • Analyzing client turnover / determining client needs / building efficient follow up & communication (new products, new services) strategies (classroom meetings, conference calls, etc.) in order to maximize client turnover; • Selling / Cross-selling new products & services, negotiating prices (transaction-based, minimum monthly fees, setup fees), preparing the associated contract amendments for signature by the company CEO / President; • Actively participating in the supply of product roadmaps / helping prioritize product developments depending on commercial objectives / strategies; • Creating relevant Key Performance Indicators (KPIs) in order to efficiently follow up on the Account Management activity /performance (number of meetings, increase / decrease in generated margin, newly products / services registered);