Augsburg, Bavaria, Germany
I grew up as part of the last generation to remember life before smartphones and the first to grow into a world shaped entirely by them. That in-between perspective sparked an early curiosity: how do organizations tell stories that actually resonate, and how do those stories connect to something bigger? That curiosity led me to a gifted-students programme on start-ups and entrepreneurship while still at school, and later into a degree in Marketing Management. It has stayed with me since - I tend to be drawn to more questions than I have time to answer, and I'd rather stay a little restless than settle too early. What excites me today is the interplay between the individual campaign and the bigger portfolio story it belongs to, and the questions that naturally come with it: which market opportunities make a story worth telling, and where a portfolio might head next. Curious minds welcome - feel free to reach out.
- Positioning of complex technical solution portfolios in international markets - translation of product and service capabilities into differentiated market narratives and integrated go-to-market campaigns, in close alignment with product management and sales - Data-driven steering of the global digital marketing mix (website, SEO/SEM, paid media, marketing automation) against defined KPIs along the customer journey; derivation of optimization measures from performance, market, and competitive analysis - Orchestration of cross-functional stakeholders across product management, sales, corporate and regional communications, and IT, as well as external agencies; driving the adoption of AI-supported tools to increase efficiency in content and campaign processes
- Responsible for the markets of Austria, Switzerland, Belgium, the Netherlands, Luxembourg, France, Finland, Sweden, Denmark, Norway, the USA, and Canada, as well as the target regions of Eastern and Southern Europe - Execution of key go-to-market deliverables in the cross-functional product launch team (Head of Marketing, Executive Management, Head of Sales, Head of Development, and Head of Engineering) for the L-BOXX Contractor product line; collaboration with external partners (e. g., photographer, video production and 3D rendering service provider) for application images, launch video, as well as product renderings and animations; additionally responsible for product naming based on competitive benchmarks, sales decks, PR copy, and SEO-optimized blog content - Editorial work on the DACH social media accounts (since 11/19/2021; expansion of the Instagram presence to over 20,000 followers), as well as independent setup and management of the North American presence (Nov. 2024 - Sept. 2025; approx. 450 Instagram followers) through consistent storytelling, a budget-conscious content syndication strategy, and ongoing optimization based on performance and engagement data - Achieved the company’s first customer conversion attributable to LinkedIn through continuous content publication, active community engagement, generation of an inbound lead, and handoff to the responsible sales team for further processing - Contributed to the development of a new brand architecture by coordinating internal and external stakeholder contributions and translating workshop results into structured proposals to improve portfolio clarity and market communication
- Development of a market entry framework for L-BOXX Contractor in North America (Bachelor’s thesis) with a quantified KPI plan for brand awareness, customer acquisition, and revenue targets; derivation of positioning and marketing mix recommendations from customer / persona insights and competitive signals, as well as alignment on next steps through stakeholder and expert interviews - Built the social media presence from the ground up; set up the channels, defined content and approval processes, and successfully handed over responsibility internally - Contributed to the design of marketing and communication measures in social media, at trade show appearances, as well as in advertising, print, and out-of-home advertising (OOH); gained cross-functional insights into design engineering, quality management, procurement, and sales, and completed rotations at parent company Sortimo (approx. 1,500 employees worldwide) in marketing and financial accounting to learn processes on a larger organizational scale