Dr. Florian Forster

VP Digital | Global E-Commerce | Digital Transformation · AI · D2C Strategy | PhD

Munich, Bavaria, Germany

About

I am an executive leader and digital architect focused on the intersection of board-level operating rigor and radical innovation. My career has been defined by a commitment to the principle that past performance is the most reliable indicator of future value creation, particularly when navigating the high-complexity environments of global market leaders like Amazon, Alibaba, Birkenstock, IU, or zooplus. My professional scope encompasses the end-to-end management of P&Ls exceeding €300M and the leadership of international organizations scaled from the ground up to over 650 FTEs. I specialize in bridging the gap between core business stability and transformative change, leveraging a background that combines postdoctoral research at WHU and UC Berkeley with deep operational experience across 27+ countries. >> Enterprise Scaling & P&L Governance: I direct high-growth organizations by balancing fiscal accountability with organizational health, having delivered +15% efficiency gains alongside a +36pt eNPS improvement. >> AI-Driven Operational Excellence: I specialize in re-engineering business processes through GenAI and Agentic AI, recently unlocking +50% productivity gains by aligning emerging technology with existing human capital. >> Global Change Management: I have a proven track record of navigating the competing interests of global stakeholders to deliver sustainable expansion, including a €12M NetOV increment and a +4pp CAGR in annual growth. Recognized as a ‘Top 100 Leader in E-Commerce (W&V)’, my goal is to build resilient, high-performing teams capable of turning technological disruption into a long-term competitive advantage. Expertise: Digital Transformation | Strategic GTM | AI/ML Implementation | Executive Board Reporting | Organizational Design | International Market Expansion | P&L Management

Experience

  • VP Digital at MAM Baby AG, Switzerland
    Apr 2026 - Present · 3 mos

  • Founder | Digital Strategy Transformation at Forster&Co
    Jan 2016 - Present · 10 yrs 6 mos

    Helping organizations thrive in today’s fast-paced, digital-first world in digital transformation, AI integration, leveraging technology, and operational efficiency. Interim & Fractural Management for C- or VP level.

  • Member of the Board of Trustees at Waldorfschule Daglfing
    Oct 2025 - Present · 9 mos

  • Senior Advisor at Arthur D. Little
    Feb 2025 - Apr 2026 · 1 yr 3 mos

  • Senior Director at BIRKENSTOCK
    Jun 2025 - Feb 2026 · 9 mos

    Led a €x00M P&L and 9 departments for 27 countries, driving strategic business growth and customer excellence.