Florian Dietrich

Strategic Accounts @ Synthesia | Member of EliteGTM

Switzerland

About

Experience

  • Strategic Account Executive at Synthesia
    Jun 2026 - Present · 1 mo

    Appointed to support the strategic accounts team in Zurich as demand for Synthesia's uniquely positioned AI-solutions surges. Synthesia was founded in 2017 by a team of AI researchers and entrepreneurs from Stanford, Cambridge, UCL, and TUM. Our mission is focused on helping people work better - by transforming how organizations train, onboard, and upskill their employees with AI.

  • Enterprise Sales Director - Manufacturing at ATOSS Software SE
    Sep 2025 - May 2026 · 9 mos

    Leading a sales team focused on acquiring net-new enterprise customers for ATOSS's workforce management platform, targeting organizations undergoing the shift from rigid, legacy HR structures to agile, demand-driven personnel planning. Drove new business hunting alongside managing and developing the team, maintaining a dual focus on individual pipeline ownership and collective performance. Built a culture of consultative selling — positioning workforce management not as an operational tool but as a strategic lever for flexibility, productivity and long-term competitiveness.

  • Automation Anywhere (Full-time · 6 yrs 9 mos)
    • Sales Director Enterprise Accounts
      Feb 2024 - Sep 2025 · 1 yr 8 mos

      Appointed to drive new Enterprise business in the Central region with a focus on GenAI related automation use cases such as Co-Pilot, API Tasks, AI Agent and Document Automation, Automation Anywhere's prime solutions in AI Automation.

    • Director Strategic Alliances & Channel DACH & Eastern Europe
      Jul 2022 - Feb 2024 · 1 yr 8 mos

      I am responsible for the entire Channel and Alliances business in the Central (DACH + CEE) region. Besides that, I manage some of Automation Anywhere's biggest key accounts in the region.

    • Senior Sales Account Manager DACH
      Jan 2019 - Jul 2022 · 3 yrs 7 mos

      We build products that anyone can use to make their work—and the world—better. The Automation Success Platform is the only cloud-native Intelligent Automation platform, enabling companies to transcend front- and back-office silos and systems, both SaaS and legacy. Automation Co-Pilot is the digital assistant that simplifies automation so anyone can automate their business processes.

  • Large Enterprise Account Executive DACH at Box
    Jul 2017 - Jan 2019 · 1 yr 7 mos

    Appointed as one of Box's first hires in Germany. Tasked with building the market presence from the ground up — no existing pipeline, no local team, no established brand recognition in the region. Developed and executed the go-to-market strategy for the DACH region, establishing Box as a credible enterprise content management platform in a competitive landscape. Opened net-new relationships across mid-market and enterprise accounts, introducing Box's cloud-based platform — trusted by over 50 million users and 85,000 businesses globally, including 60% of the Fortune 500 — to organizations navigating the shift from legacy content management to modern, secure cloud collaboration. Balanced the pioneering challenge of category education with the commercial pressure of building a pipeline from scratch.

  • Senior Account Executive at OpenText
    Apr 2015 - Jul 2017 · 2 yrs 4 mos

    Sold into and grew accounts within OpenText's Enterprise Information Management (EIM) portfolio — a $1.9B global business with over 8,500 employees across 120 offices worldwide. Responsible for both new logo acquisition and the expansion of existing enterprise relationships, navigating complex, multi-stakeholder sales cycles typical of large-scale information governance and compliance deals. Consistently opened net-new accounts by positioning OpenText's EIM solutions against the tangible business outcomes they delivered — faster growth, lower operational costs, and reduced information security risk — rather than leading with product features. Deepened existing customer relationships by identifying expansion opportunities across business units, translating initial foothold deals into broader enterprise commitments.