Vienna, Vienna, Austria
While I have a connection to Amgen, opinions are my own and do not represent Amgen's position. I help organizations make digital marketing, customer excellence, AI adoption and omnichannel marketing work in practice — not just in strategy decks. Currently, I am Digital Marketing & Customer Excellence Manager at Amgen, focusing on digital transformation, practical AI adoption, KPI and measurement frameworks, omnichannel campaign enablement, Tableau/data literacy, and website/customer journey improvements in a pharma context. Before Amgen, I worked in Growth Marketing at Wüstenrot, where I focused on performance marketing, funnel optimization, SEO, tracking concepts, campaign analytics and data-driven growth in financial services. At Radancy / firstbird, I led Growth & Marketing Operations in a B2B SaaS environment. My work covered Martech stack ownership, CRM and marketing automation, lead generation, campaign operations, analytics, reporting, process design and documentation. I also led key migration projects from SharpSpring and Pipedrive toward Salesforce-based structures, helping connect marketing, sales and operational workflows more effectively. Earlier, through my own agency and consulting work, I supported startups, scale-ups and larger organizations with digital strategy, growth marketing, content, SEO, SEA, performance marketing, marketing automation and lead generation. Across roles, I often act as the connector between business, marketing, sales, technology, data and external partners. I like translating ambiguous goals into structured projects, measurable KPIs, usable workflows and practical implementation. My working style is a mix of strategic thinking and hands-on execution: I can discuss customer journeys, omnichannel maturity and AI use cases — but I also enjoy getting into the operational details of CRM flows, tracking concepts, dashboards, content systems and campaign optimization. Core areas: Customer Excellence | Omnichannel Marketing | AI Adoption | Digital Transformation | Marketing Operations | Martech | Growth Marketing | Lead Generation | Performance Marketing | SEO/SEA | CRM | Analytics & Reporting | KPI Frameworks | Tableau/Data Literacy | B2B SaaS | Pharma | Financial Services I am especially interested in how AI, data, content and customer-centric operating models can help marketing and commercial teams become more effective — not just more digital.
Digital & Customer Excellence Transformation: Shaping customer excellence initiatives across the Austrian affiliate, connecting brand priorities, omnichannel execution, digital capabilities, and measurable business outcomes. * AI Adoption & Use Case Implementation: Driving AI adoption by translating emerging AI opportunities into practical business use cases, team enablement formats, and scalable workflows for marketing and cross-functional stakeholders. * Omnichannel Measurement & KPI Governance: Contributing to a unified KPI and measurement framework for omnichannel campaigning, enabling clearer performance visibility, more consistent reporting, and better optimization decisions. * Tableau Literacy & Data-Driven Decision Making: Supporting Tableau literacy and dashboard adoption to help teams interpret performance data, identify optimization opportunities, and embed insight-led decision-making into campaign routines. * Omnichannel Maturity Assessment: Supporting omnichannel maturity assessment initiatives to identify capability gaps, prioritize improvement areas, and guide the affiliate toward more integrated customer engagement. * Strategic Sparring Partner for Brand & Digital Teams: Advising stakeholders on digital marketing, AI transformation, campaign analysis, and optimization across brand and affiliate-level initiatives.
• Intent-basierte Entwicklung und Umsetzung der Growth und Performance Marketing Strategie • Steuerung, Monitoring und Reporting aller digitalen Kampagnen auf Basis eines Omnichannel-Campaigning-Ansatzes • Festlegung funnel-und KPI-basierter Trichter, Erstellung von Tracking-Konzepten und laufende Conversion-/SEO-Optimierung • Laufende Geschäftsanalyse und Identifizierung von leading/lagging Indikatoren • Identifikation von User und Search Intents und UX-Optimierungen für gezieltes Targeting • Laufende SEO-Wettbewerbs- & Marktanalysen und Trendbeobachtung • Verantwortung für den Aufbau des Data-Layers und die Anbindung von/Verknüpfung mit externer/n Datenquellen und digitaler/n Plattformen • Ableitungen aus Tracking-Insights für UX-Designer, IT, Agenturen, etc
- Marketing Strategy (for Growth) - Growth Hacking Strategy / Inbound Marketing Strategy - Website Owner - LeadGen Marketing Strategy and Migration + Implementation of our B2B SaaS LeadGen Automation Setup (Website + Marketing CRM) from Scale-up(Firstbird) to MNC (Radancy) - Project Lead for Website Migration from Firstbird to Radancy infrastructure - Project Lead for Marketing Automation CRM (Sharpspring) and Automation (Zapier) Migration to Salesforce + Pardot - Teaching the team in Marketing Strategy + Website + Growth Hacking + Reporting + Analytics + Automation + CRM topics - Strategy and implementation of SaaS B2B Growth Measures - scalable Inbound Marketing with full Lead Data nurturing and sync to Sales - Website Owner and Marketing Automation / MOps Owner (Sharpspring & Zapier + helping Sales with Pipedrive) - Establishing and implementing a successful Marketing Operations Strategy + Processes and Documentation - Establishing and implementing a successful LeadGeneration (LeadGen) Process and implementing full automation of Lead / Prospect Data from various sources to Sales - E-mail Marketing & Lead Nurturing - Intersection of B2B Marketing & Sales (& Automation Optimisation)
• Projektmanagement: API für Versicherungen / Aufbau Schnittstelle zum Abschluss von digitalen Versicherungsprodukten in enger Zusammenarbeit mit dem internen Corporate Startup: viesure • Entwicklung und Umsetzung von Versicherungsrechnern auf der Webseite • Konzeption und Planung digitaler Marketing-Schwerpunkte • Einführung von neuen digitalen Tools und Formaten • Identifizierung und Bearbeitung potenzieller neuer digitaler Kanäle • Kontinuierliche Weiterentwicklung und Optimierung des digitalen Contents hinsichtlich Usability-, Zielgruppen- und Branding-Aspekten • Betreuung und Steuerung von Kooperationen mit Online-Vermarktungspartnern • Konzeption, Implementierung und KPI-orientierte Optimierung wirksamer Maßnahmen entlang des Customer Lifecycles • Analyse und Weiterentwicklung bestehender E-Commerce Aktivitäten und Produktabschlussstrecken für Versicherungsabschlüsse auf Webseite & App • Analyse und Auswertung digitaler Maßnahmen • Ansprechpartner/Schnittstelle und Projektmanagement von Wiener Städtische zu Viesure (Corporate Startup) für gemeinse Digitalisierunge Projekte
Hauptfokus: Lead Generation durch Strategisches Online Marketing/Beratung für Start-ups und Scale-ups und im speziellen: Growth Hacking & Growth Marketing. Konzeption und Durchführung einer Digital Strategie und allem was dazugehört an Beratung und Umsetzung zu SEO / SEA / Social Media und Content Marketing, CRO (Conversion Optimierung), Analytics Setup und Marketing Automation + schöne Datastudio Dashboards für Start-ups / KMUs und auch Scale-ups und Konzerne. - Lead Generation Setup, Aufbau und laufende Optimierung - Growth Hacking Setup (Experimentation and A/B Testing planing and measurement)