Switzerland
Specialized in Marketing & Digital Communications with 4+ years of experience in multinational environments. My hard-working and solution-oriented mindset drives me to strive and achieve the highest standard possible, at any given task and in any situation.
➢ Defined digital communication & content strategy with creative agency to launch recipes content campaign on social media. ➢ Launched the Global Nespresso recipes platform on social media with owned, earned and paid assets. ➢ Created new Nespresso recipes based on smart social data. (Social listening, keyword tracking and sentiment reports) ➢ Produced recipes content with partner agencies to connect across the consumer journey through multiple touchpoints (social media, boutiques, e-commerce). ➢ Developed paid media strategy on TikTok for Nespresso’s select markets and measured the campaign effectiveness. ➢ Applied influencer marketing strategy to reassert coffee authority with millennials through recipes content on TikTok & Instagram. ➢ Organized the Nespresso recipes studio at Cannes Film Festival 2022 event for celebrities, chefs and talents.
➢ Updated all Nestlé categories product name formula with brand stakeholders as part of the Product eContent initiative. ➢ Managed internal communications for the Group Marketing Content team through content development, webinars and monthly newsletters. ➢ Co-organized first ever Global Digital Curiosity Month Webinars on Social Media with Global Partners. (Meta, Twitter, Pinterest, Google) ➢ Developed and launched eBusiness Academy modules on Holistic and Social Media Content with creative agencies.
➢ Developed a digital marketing strategy to increase product awareness and establish an online presence. ➢ Redirected social media viewers through a conversion strategy towards website to increase sales. ➢ Launched advertising campaigns though Google Ads and Facebook Ads Manager.
➢ Completed regional risks analysis to evaluate future cash flows of the company’s liquidity. ➢ Shadowed and assisted financial manager in day to day tasks and execution of international transactions.