Florian Pfeifer

Managing Director - Omnicom Media / Flywheel ex ALDI | ex LIDL | ex Iceland Foods

Dubai, United Arab Emirates

About

I am leading Flywheel's MENA business with responsibility for expanding the network’s presence across the region and driving adoption of its Commerce Cloud and data-driven service suite. As part of the global flywheel leadership team, I also take lead on expanding Flywheel’s Retail Media capability. Together with Amazon Retail Ads we bring together world class tech with unrivalled expertise and advertiser network access. Flywheel provides industry leading Retail Media, Retail Operations and Marketplace Intelligence solutions to the world's best brands.

Experience

  • Managing Director at Flywheel
    Oct 2025 - Present · 11 mos

  • ALDI SÜD ()
    • Global Group Director - Commercial Strategy, Media & Digital
      Nov 2020 - Aug 2025 · 4 yrs 10 mos

    • Director - Global Digital Customer Experience
      Aug 2015 - Oct 2020 · 5 yrs 3 mos

  • Buying Director - Produce at Aldi UK
    Mar 2013 - Jul 2015 · 2 yrs 5 mos

  • Senior Buyer - Household, Health & Beauty, Grey Market at Iceland Foods
    May 2011 - Mar 2013 · 1 yr 11 mos

  • Buying Manager - Fresh, Grocery, Beer, Wine & Spirits at Lidl International
    Oct 2008 - May 2011 · 2 yrs 8 mos