Germany
Marketing and GTM leader with 10+ years driving expansion across Europe and LATAM. Led regional GTM at Fiverr DACH and built D2C growth strategies across launch and scale phases. Focused on market entry, localization, and revenue growth. Open to (Fractional) Country Manager and Head of Marketing opportunities as well as consulting opportunities. Focus Areas: Go-to-Market Strategy · AI in Business · LATAM Expansion · Digital Marketing · Business Development · CRM & Funnel Optimization · Cross-functional Leadership · Martech & Automation P.S: Available for podcast invitations, webinars, conferences & panels.
Advising startups and mid-sized companies on go-to-market strategies, digital transformation, and AI integration across Europe and LATAM. I combine strategic thinking with hands-on execution to help founders scale their businesses and enter new markets confidently. ✅ Led GTM planning for SaaS and D2C brands across Germany and Mexico, supporting market entry and growth. ✅ Designed full-funnel strategies across SEO, Paid Social, and CRM that improved MRR and reduced CAC. ✅ Served as fractional CMO/Head of Marketing for early-stage companies during growth and fundraising phases. ✅ Advised clients on integrating marketing tools (chatbots, agents, automation) into marketing & customer ops. ✅ Co-founded a D2C jewelry brand, developing product positioning, brand identity, and launch campaigns.
Strategic and operational development of portfolio companies across e-commerce, online marketing, marketplaces, and sales, with a strong focus on scalable growth strategies, performance optimization, KPI-driven management, and the realization of group-wide synergies. ✅ Built growth roadmaps for portfolio companies to increase revenue and digital performance. ✅ Defined KPIs and operating rhythms to support measurable execution across e-commerce, marketplaces, and sales. ✅ Analyzed and optimized marketing setups and e-commerce structures to identify untapped growth potential. ✅ Created data-driven roadmaps, defined relevant KPIs, and supported operational execution to deliver measurable growth results. ✅ Implemented best practices, standardized tools, and efficient processes to sustainably improve digital structures across the group. ✅ Identified and realized group-wide synergies through joint campaigns, cross-channel performance improvements, and data-based recommendations for senior management.
Led regional GTM strategy and brand positioning for Fiverr in DACH. ✅ Led regional GTM strategy and localization for Fiverr in DACH, partnering cross-functionally to grow awareness and acquisition. ✅ Developed performance marketing & localization strategies for user acquisition. ✅ Scaled regional partnerships and cross-functional initiatives. ✅ Increased awareness through culturally adapted campaigns and influencer collaborations.
Co-founded and launched a D2C jewelry brand from zero to market, leading brand positioning, Shopify build, paid acquisition, and SEO foundation. ✅ Defined brand identity and USP, aligned to female target audience ✅ Built and launched Shopify store including UX, CRO, and technical SEO foundation ✅ Developed full-funnel paid media campaigns on Meta and Google ✅ Implemented SEO content strategy, improving organic visibility
Planned and executed performance-driven marketing strategies to scale user acquisition and drive digital sales for financial publishing products. Focused on full-funnel campaign optimization, audience segmentation, and retention initiatives. ✅ Owned paid media across Google Ads and Meta to scale user acquisition for financial publishing products. ✅ Built email and lead-nurture funnels that improved lead-to-sale performance. ✅ Developed conversion-optimized landing pages and A/B-tested CTAs, increasing lead-to-sale rates. ✅ Analyzed campaign performance with Google Analytics, Tag Manager, and custom dashboards. ✅ Improved ROAS through continuous campaign iteration and customer journey mapping.