Geneva, Geneva, Switzerland
Determined and proactive, I am driven by a passion for ideas, marketing and my constant quest for solutions and actions. Using my diverse expertise in marketing, sales, and media, I have contributed to the transformation of Neo Advertising SA into a major player in just 13 years, transitioning from a local player to the challenger (ranked 3rd) in the highly competitive Swiss OOH market.. With boldness and a keen sense of storytelling, I have secured significant and strategic Out-of-Home concessions (among the biggest in the country). My biggest achievements are definitely not the fruit of my work alone… I am a firm believer of collaboration and team cohesion and love sharing visionary options to inspire my teams towards excellence. In today’s competitive business context, I have learned the importance of crafting a people-centric company. I take pride in being characterized by strong values that have contributed to our success such as: • customer proximity, • flexibility, • responsiveness, • tailor-made and innovative solutions, • teamwork. I thrive in an environment where open-mindedness, collaborative creativity, trust, integrity, autonomy are fundamental, combined with a working environment where humour and work can live together. These are essentials for nurturing a committed and highly performing team. Throughout my career, I have deployed my creativity, adaptability, and unfailing commitment to assist companies in transforming organisations in the way they market, advertise and communicate to build a solid and sustainable future. I am strong believer and advocate of actions instead of theory. If you are looking to scale-up your start-up, grow your business, position your organisation as a leader or finding ways to positively disrupt your industry, I am there to share my hands-on experience, expertise and ideas and accelerate your results. I am looking forward to better understand your business model, context and needs: [email protected] Areas of expertise : Sales, Marketing, Communication (B2B) Media strategy, planning and buying P&L management Project management (IT, Marketing, Business organization) Data Analytics for right decision-making Change management
Main responsibilities: Management of the sales teams and the graphic studio, 15 people. Supporting teams in the merger and transformation process of Goldbach Neo - Neo Advertising: defining new processes, implementing new tools, harmonizing working methods, pricing, training on new products. Key contact for the Management Committee for all strategic decisions concerning French-speaking Switzerland and the former Neo scope. Communication of restructuring decisions. Successes: Achieved Neo Advertising revenue targets for 2023 (+17% growth compared to 2022) despite the merger context. Achieved Goldbach Neo revenue targets for the French-speaking part in the first quarter of 2024 (+12% growth compared to 2023). Secured the advertising concession for the City of Thônex: oversaw the response dossier, constructed revenue and economic models with Zurich teams, negotiated financial criteria. Developed new advertising products at Geneva Airport: sold the project internally and to Geneva Airport, communicated and pre-commercialized products to the market.
Main responsibilities: Member of the Management Committee, minority co-shareholder, responsible for all revenue streams (advertising, non-advertising), advertising inventory development, marketing, and communication. Key contact for major concessions: monitoring financial balance, commercial performance, organizing biannual meetings, developing new advertising products. Conducting negotiations with key clients/agencies (approximately 33% of revenue) to optimize commercial margins and achieve objectives. Participation in trade shows and networking events, lecturer at SAWI. Successes: Transformed the company from a local player to the 3rd force in the market. Increased advertising revenue in 13 years (x37). Secured strategic advertising concessions (Geneva Airport, City of Geneva, City of Bern, TPG, VBZ). Built, implemented & managed a team of 32 people over 13 years (14 sales, 3 marketing, 11 campaign management, 4 graphic studio) across 3 sites (Geneva, Zurich, Bern). Comprehensive transformation of department with the establishment of 5 department heads (sales French-speaking Switzerland, sales German-speaking Switzerland, campaign management, marketing/communication, graphic studio). Complete commercial reorganization in 2022: analysis of market share by region/industry, new geographical segmentation + portfolio organization by industry => improved commercial coverage by region, industry, and client type. Developed a commercial strategy adapted to market challenges, defined sales objectives to achieve: monthly evaluation and monitoring of market share, PMG segmentation of clients/agencies, implementation of targeted commercial action plan by client type, market type, product type. Improved national market share (x3 since 2016) and in commercial regions. Implementation of CRM tools to facilitate monitoring of commercial and marketing actions. Worked on Neo Advertising brand identity: missions, values, professions, skills, positioning.
Main responsibilities: Responsible for strategy, planning, and media buying for out-of-home advertising for all clients of ZenithOptimedia and Starcom agencies. Direct supervision and presentation of annual strategies for key clients (Inbev, Disney, Promovacances, L'Oréal, Nestlé, Samsung). Management of a team of 10 out-of-home media planners: portfolio restructuring, goal setting, performance evaluation, support, and training. Negotiation and monitoring of annual agreements with major out-of-home advertising agencies (CBS, Clear Channel, JCDecaux, Metrobus, ...). Successes: Increased advertising purchasing volume by more than 10% in 2009. Increased market share of out-of-home media within both agencies (+3 points compared to 2008). Development of geographically targeted out-of-home advertising networks for L'Oréal DPL brands: adaptation of advertising pressure by city based on revenue potential. Implementation of cost-saving plans for certain clients: optimization of conditions (-15% on average), maintenance of media performance. Implementation of the first qualitative study on Advertising in airports for JCDecaux: "Airport Stories".
Main responsibilities: Management of a team of 4 experts in research, data, and geomarketing. Establishment of strategic partnerships with research institutes. Analysis and presentation of effectiveness studies to clients and agencies. Member of the scientific committee of Affimétrie. Successes: Development and implementation of the first study analyzing the effectiveness on sales of Fast-Moving Consumer Goods (FMCG) products from an Out-of-Home advertising campaign. Creation of a special offer for FMCG combining out-of-home advertising networks and pre- and post-advertising test packages committing to a minimum effectiveness of an advertising campaign. Support for sales teams: secured over €1M in new business.