Vienna, Vienna, Austria
Innovative leader with 15 years of pharmaceutical experience offering outstanding knowledge in the field of marketing & sales in both primary and specialty care markets as well as animal health. Offering a history of proven sales success in the areas of respiratory tract issues, cardiovascular health, diabetes, urology, CNS and oncology. Professional competencies in implementation of innovative marketing campaigns and their monitoring via BI solutions and CRM technologies. An entrepreneurial and strategic mindset as well as a successful completion of project goals in complex settings are qualities that I offer.
Sales Excellence • Introduction / optimization of Key account Management and Sales Force Effectiveness • Implementation of account plans in the fields of cardiovascular health and oncology • Creation of a coaching framework for sales managers • Training and further development of key account managers and sales representatives Customer Relationship Management • Segmentation and targeting for brands in different therapeutic areas • Implementing and leading a helpdesk to support “Salesforce” (Veeva) • Chairman "Customer Interaction group Area Europe" Multichannel Marketing • Development of a framework for measuring the quality of brand planning • Creation of a digital strategy • Building and leading an organization of 30 employees in a cost-effective sales mix • Implementation of various sales channels and piloting projects (service team, telephone marketing, video representative, digital Internet portal) • Introduction of global projects for products in later business life cycles • Member in different european core teams Business Intelligence • Measurement of the success of marketing and sales activities at the product level • Creation and evaluation of key performance indicators at team level • Member "BI group Area Europe"
· evolving and leading different sales teams in matrix organisations with up to 12 direct reports · responsibility for about 16 mio. Euro per year in Primary Care markets · areas included cardiovascular, diabetes, respiratory and gastrointestinal in retail and hospital · member in different brand teams · member in the hospital core team to work on strategic pricing for austrian hospital networks
· product responsibilities in CNS, urology and respiratory · brands in different lifecycles and markets · leading a blockbuster product · team member of the “European Core Brand Team Urology”
Retail and hospital business
Direct selling at veterinary physicians, public pharmacies and pet shops including pricing for customers