Dr. Florian Lachner

Staff UXR Manager at Google

Bavaria, Germany

About

UXR lead and manager with over 13 years of experience in the field of Human-Computer Interaction (HCI) and UX Research. Throughout my career I've led and managed mixed methods research programs at the intersections of AI memory, digital identity, privacy, and regulation. Right now I manage and enable a globally distributed team of UX researchers working on personalization and AI.

Experience

  • Google (7 yrs 8 mos)
    • Staff UXR Manager
      Dec 2025 - Present · 7 mos

      Leading and enabling a distributed team of UX Researchers across multiple locations and time zones. Focused on aligning research strategy, operationalizing workflows, and fostering a unified culture of insight-driven design and individual growth.

    • Staff UX Researcher
      Nov 2024 - Dec 2025 · 1 yr 2 mos

      Leading UX research for multiple complex Chrome Trust & Safety areas shaping product strategy and business decisions. This involves driving cross-functional stakeholders alignment, translating business objectives into actionable user-centered insights, and conducting research programs that span ideation, foundational research, concept testing, and success measurement. My focus areas include privacy, AI, account/identity, child safety, and regulation. I work directly with multiple teams, including 5 product managers, 5 UX designers/writers, and 30+ engineers, as well as Chrome and T&S leadership. In addition, I've coached, mentored, and onboarded multiple other UXRs.

    • Senior UX Researcher Trust & Safety
      May 2022 - Oct 2024 · 2 yrs 6 mos

      Leading UXR for various Chrome efforts including compliance and regulatory projects (e.g., Digital Markets Act), privacy (e.g., general availability of Privacy Sandbox APIs), sign-in and sync, as well as research with minors/kids and families.

  • Management Team at Center for Digital Technology and Management (CDTM)
    Jun 2015 - Oct 2018 · 3 yrs 5 mos

  • Inbound Marketing & UX Strategy at doo GmbH
    Feb 2015 - May 2015 · 4 mos

  • Innovation Engineering & Business Development at Detecon Inc. USA
    Mar 2012 - Sep 2012 · 7 mos

  • Market Research & Analysis at Bain & Company
    Apr 2010 - Mar 2012 · 2 yrs