Florian Kropf

Head of Marketing Consumer Health Germany / WuV Top100 Köpfe 2026

Frankfurt, Hesse, Germany

About

As Head of Marketing CHC Germany, I am responsible for all marketing and brand management activities for STADA´s OTC brand portfolio. This includes strategy, portfolio management, media and pricing as well as managing the brand P&L for 33 brands through the entire consumer journey. Before joining STADA, I worked for more than 10 years in the FMCG and luxury goods industry in various marketing and brand management roles, with a proven track record. My motivation is to generate sustainable growth with a data-driven, consumer-centric go-to-market approach. As a results-oriented manager, I focus on cross-functional collaboration with decision-making and trackable outcomes.

Experience

  • STADA Group (Bad Vilbel, Hessen, Deutschland)
    • Head of Marketing Consumer Health Germany
      Aug 2025 - Present · 1 yr

      Responsible for all OTC categories; pain, sleep, dermatology, cough & cold, vitamins, minerals, supplements, electrolytes & food intolerances

    • Head of Marketing Pain & Sleep / Vitamins, Minerals & Supplements
      Jul 2023 - Aug 2025 · 2 yrs 2 mos

    • Marketing Category Lead: Pain & Sleep / Vitamins, Minerals & Supplements
      Aug 2022 - Jun 2023 · 11 mos

  • Henkell Freixenet (Full-time · 1 yr 7 mos)
    • Group Brand Manager
      Apr 2022 - Jul 2022 · 4 mos

    • Senior Brand Manager Sparkling & Still Wine
      Jan 2021 - Jul 2022 · 1 yr 7 mos

  • Coty (3 yrs 3 mos)
    • Senior Brand Manager DACH Luxury Fragrances HUGO BOSS / Alexander McQueen / Stella McCartney
      Jul 2019 - Dec 2020 · 1 yr 6 mos

    • Senior Brand Manager Luxury Fragrances HUGO BOSS / Alexander McQueen
      Oct 2017 - Jul 2019 · 1 yr 10 mos

  • Nestlé (5 yrs 2 mos)
    • Brand Manager NESCAFÉ
      Mar 2016 - Sep 2017 · 1 yr 7 mos

    • Jr. Brand Manager NESCAFÉ
      Jan 2016 - Feb 2016 · 2 mos

    • Jr. Channel Manager Confectionery
      Sep 2014 - Dec 2015 · 1 yr 4 mos

  • Praktikant Brand Marketing Innovations at Danone Dairy
    Jan 2011 - Apr 2011 · 4 mos

    Support in developing a new brand Responsible for website for the brand 'Danacol'