Florian Kraffel

Strategy & Operations @ Via

Berlin, Berlin, Germany

About

Experience

  • Strategy & Operations Principal at Via
    Feb 2026 - Present · 5 mos

  • Co-Founder & CEO at Delicious Food Concepts
    Aug 2023 - Jul 2025 · 2 yrs

    - Founded and expanded the Europe-wide exclusive franchise operation of TheKlubKitchen, a Berlin-based fast-casual restaurant brand across Germany. - Opened three restaurants end-to-end in 16 months - from real estate sourcing, contract negotiations, and build-out to successful launch. - Managed all aspects of the business, including Finance & Accounting, Operations, Sales, HR, Investor Relations, and Legal affairs. - Systemized restaurant and HQ operations to enable scalability and efficiency. - Drove revenue growth through innovative marketing campaigns, local partnerships, and community engagement, positioning the brand as a premium fast-casual destination.

  • Head of Operations at dropp
    Mar 2022 - Feb 2023 · 1 yr

    - Directed Operations analytics, Strategy, and customer service functions, ensuring data-driven decision-making and service excellence for a fast-growing fulfillment and delivery company. - Led a team of 90+ employees across four cities, building strong leadership structures and scalable workflows. - Managed budgets for labor, equipment, and investments, driving capital efficiency and ROI. - Supported rapid growth by designing and implementing robust, scalable processes across delivery and fulfillment operations. - Developed future growth and product roadmaps, including due diligence and operational excellence initiatives to implement best business practices. - Led the execution of three successful market launches, driving aggressive geographic expansion from strategic planning to on-the-ground rollout.

  • InstaFreight (Full-time · 2 yrs 6 mos)
    • Head Of Customer Experience
      Aug 2021 - Mar 2022 · 8 mos

      - Led cross-functional teams in Germany and Poland with 30+ employees across multiple departments for a logistics SaaS company - Owned all operational quality and productivity metrics, defined scope, and drove continuous improvement initiatives for customer service as well as daily operations. - Increased operations productivity (Revenue / Employee) by 3x through targeted product enhancements and process optimization. - Acted as the main point of contact for product development, advising on market fit, setting priorities, and shaping features to improve UX and secure competitive advantage.

    • Team Lead Operations Development
      Jan 2020 - Aug 2021 · 1 yr 8 mos

    • Business Development Manager
      Oct 2019 - Jan 2020 · 4 mos

  • Innovation Lead at PEMA GmbH
    Dec 2018 - Oct 2019 · 11 mos

    - Built and led a 6-person team (Tech & Business) in Berlin to incubate a new business model, driving growth and ensuring the future competitiveness of the core business for Europes largest truck leasing company - Developed the business case and vision for a software solution tailored to transport SMEs. - Conducted extensive market research and user interviews, translating insights into the design and conceptualization of the solution.