Geneva, Geneva, Switzerland
Portfolio Management & Strategy professional with experience in customer engagement, revenue & pricing strategies, product growth, portfolio marketing, M&A, and corporate strategy. Currently leading pan-European initiatives at Arlo Europe (Verisure Group), managing a cross-functional team of 10+ and reporting directly to the Managing Director. Proven track record of driving customer portfolio growth (+20% YoY), increasing service revenue (+60% YoY), and boosting customer lifetime value through data-driven strategies and collaborative execution. Recognized for curiosity, adaptability, and a solution-oriented mindset in fast-paced, high-impact environments.
- Lead a cross-functional team of 10+ professionals across Marketing, Finance, Technology, and Sales, reporting directly to the Managing Director, to drive customer-centric initiatives and align business objectives across European markets - Own the strategic direction of pricing, revenue, and margin management, ensuring sustainable portfolio growth and cost discipline for our subscription-driven business (SaaS) - Develop and pitch high-ROI business cases, securing C-Level stakeholders buy-in for strategic initiatives & service innovation investments - Drive customer attachment initiatives, ensuring customers engage with our high-value service and products, leading to increased lifetime value (>8.5 years), customer portfolio growth (+20% YoY) and service revenue growth (+60% YoY) - Reduce churn and boost retention through targeted attrition management, and data-driven reactivation programs, directly improving revenue performance - Enhance marketing analytics and reporting, enabling advanced customer segmentation, performance tracking, and data-driven optimization
- Designed and implemented customer journey initiatives, optimizing touchpoints and improving overall customer experience - Supported customer attachment strategies, ensuring product/service adoption and maximizing customer value - Partnered with Marketing, Technology, and Finance teams to execute personalized strategies based on customer insights - Transformed customer data into actionable insights, leading to improvements in loyalty and revenue growth - Tracked initiative impact and identified optimization opportunities, contributing to increased retention, attachment, and reconnection rates - Supported business case development for strategic initiatives, helping prioritize high-impact projects
- Involved in internal strategy consulting projects covering, but not limited to, e-commerce, customer satisfaction & experience, GTM, country's performance turnaround and new adjacencies ideas - Profiled and tracked main competitors in each Verisure's geographies to identify changes in the competitive context and potential M&A opportunities - Conducted strategic watch using data analytics and desk researches to spot market and product trends - Performed financial and strategic due-diligence for potential M&A deals - Prepared a biweekly Category newsletter (cameras, alarms, smart home devices) with Group and Countries as audience - Supported ad-hoc analyses and presentations for key stakeholders, including CEO and Board
- Work shifts could start as early as 4 a.m. and end as late as midnight - Check-in of passengers and their baggage - Reception and assistance of people at departure and arrival - Answered passengers' questions and control of their travel documents
- Responsible for the association’s Instagram account (800+ followers) - Helped to increase the visibility of the association among students and professionals with a marketing campaign
- Responsible for the relationship and communication between newspapers and the association - Successfully obtained an article in a newspaper for our "European Most Socially Responsible Junior Enterprise" award at the JADE Spring Conference 2018 - Worked with other members on a market research by contacting over 300+ firms in the Geneva area
- Helped students from different ages to improve their overall understanding and grades in math and French