Greater Munich Metropolitan Area
• Supported large-scale transformation programs within the financial services sector through project management activities • Conducted a study on customer communication channel preferences in the insurance sector, with a focus on AI-driven solutions and emerging technologies • Developed financial and strategic planning materials for major decommissioning initiatives, including cost structures, savings potential and realization timelines • Supported strategic multi‑year planning cycles by refining and extending planning documents toward a four‑year roadmap horizon (2026–2030)
• Advising Clients through data-driven Business Analysis and providing strategic recommendations • Preparation of engaging presentations and workshop materials (e.g. functional review, UX/ UI Assessment, refurbished analysis) to support decision-making • Conducting in-depth market research on e-commerce trends, market dynamics and the competitor landscape
• Active marketing & strategy consulting for various business areas • Consulting existing clients on analysis and optimization in the area of business development • Active support of social media campaigns (e.g. LinkedIn posts on pricing campaigns & global consulting, thought leader ads) • Independent communication with service providers and quality assurance (e.g. e-mail newsletters, graphics, publications, webpages, event management...) • Preparation and presentation of market, competition and target group analyses for various business areas, in particular with a focus on consulting + underwriting • Text design for mailing templates & structural editing of webpages and social media posts • Creation of an SEA campaign for a business division • Active maintenance and creation of lead lists (marketing lists) in Excel & CRM tool incl. web research • Research and application of artificial intelligence in marketing-specific use cases
Dual study program with in-depth practical experience with a focus on marketing at the TH Rosenheim at STAHLGRUBER GmbH. Work assignments and areas of responsibility: Marketing (10 months): - Online marketing - Social Media Marketing - Event Marketing - content marketing - Corporate communications - Creation of marketing concepts Bookkeeping (1 month) - Financial accounting - Accounts receivable and accounts payable - Asset accounting Logistics center (2 months) - Project management logistics - Quality management - Merchandise management Store (1 month) - Work in the warehouse, at the checkout and at the counter