Spain
I have spent more than 20 years in the software and cloud industry, first at Microsoft in France and then at Crayon, which I joined in 2013 to open the French subsidiary. Crayon is now part of SoftwareOne. Over those years I moved from running one country to building international businesses. I opened Southern Europe and grew it to $120M in revenue, then relocated to Singapore to start Crayon's APAC region from scratch. That business was profitable in its first year, reached $210M, and grew into a $320M ARR portfolio with 160 people across 8 markets after we acquired and integrated four companies, including Rhipe. My latest role brought me to Barcelona to lead Crayon's global Google Cloud business, where net revenue grew by more than 300% in the first year through marketplace channels and AI activation programs built with Google. What I enjoy most is building: hiring entrepreneurs, developing leaders, and turning hyperscaler partnerships with Microsoft, AWS and Google Cloud into real revenue engines. I also advise and invest in early-stage startups, which keeps me close to founder thinking. I completed an Executive MBA at INSEAD in 2022, with a final project on M&A integration. Based in Barcelona, working in French, English and Spanish. Open to senior leadership roles in general management, sales, or alliances and channel ecosystems, in Spain or across EMEA.
• Designed and led the global GTM strategy for Google Cloud and AI services - achieving 300%+ Net Revenue growth in year one. • Built and managed the executive strategic alliance with Google Cloud; co-designed AI adoption programs and Sales and Services Plays. • Designed AI activation programmes bridging technical capability and business value - moving accounts from initial adoption to embedded usage at scale. • Unified Sales, Product, Finance, and Engineering teams around a shared AI GTM framework; developed team capabilities in data-driven programme management. • Reviewed and analysed M&A opportunities • Scaled marketplace and co-sell motions with Google Cloud - driving partner-sourced pipeline and consumption growth through direct and marketplace channels. • Established executive operating cadence with Google Cloud regional and global leadership: joint business plans, QBRs, and forecast governance.
• Led and developed 160 employees across 6 Business Units in 8 markets - building leadership pipelines and sustaining high performance across a multicultural region. • Co-designed Cloud IQ - a Microsoft data platform delivering AI and adoption insights to 7,000 partners worldwide - defining business value framework and KPIs with engineering teams. • Developed and scaled Microsoft AI and cloud alliance across Asia; built executive relationships with enterprise accounts, VCs, and accelerators. • Guided acquisition and integration of 4 companies - providing strategic direction and building shared performance infrastructure. • Delivered US$320M in cloud consumption (ARR) and US$45M in services revenue in 2023 - 18% YoY growth across new business, expansion and retention.
• Defined and executed Crayon's regional expansion strategy across South-East Asia and Australia - profitable in year one, scaling to $210M revenue. • Built foundational Microsoft alliances and the Cloud IQ pilot; developed the regional partner ecosystem model adopted across the group. • Secured hyperscaler distribution and reseller rights (Microsoft, AWS, Oracle, IBM); built an ecosystem of 340 channel partners and 120 direct customers.
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