Geneva, Geneva, Switzerland
Entrepreneur and industrial technology builder focused on the future of hydration and beverage systems. The past decade, I specialized in designing connected dispensing hardware, IoT platforms, and wellness beverage brands that reinvent how drinks are produced, distributed, and experienced. Very passionate about High performance teams, Culture, Swiss design, data-driven products, and building enduring companies that combine design, engineering, brand, and technology.
Led a team of Senior ENT Therapies specialists and marketeers in order to increase adoption and portfolio penetration as well as market share of Medtronic ENT Surgical Technologies in Europe to achieve the annual operating plan. Launched the transformation of ENT Europe from a technology-platform business to a Therapies-based business by : 1. Redefining the Medtronic ENT brand 2. Improving the decision making process of the Sales organization by providing deep and strategic insights at account levels 3. Enhancing customer's and KOLs experience with the brand with an integrated communication strategy 4. Bringing to life business model innovations to meet Hospitals demand for access to latest technologies and therapies at improved cost
During a transitional period, responsible for the full P&L of c. $100m revenue for the ENT business in EMEA. Reporting solid line to the VP EMEA Group of business Restorative Therapies Group (RTG) and dotted line to the GM and VP ENT Global, and direct responsibility for the HQ Marketing team. Working in a matrix environment while leading the organization, closely with the ENT Sales/Business Managers and their teams + HQ & Country Marketing teams (about 90 FTE) and Country Leaders to: 1. Shape the most suitable environment for facilitating alignment, engagement and execution of the business strategy and value proposition 2. Ensure delivery of the financial Annual Operating Plan (AOP) 3. Prepare the Strategic Plan for the 5 next fiscal years incl. AOP for following fiscal year (revenue projections & investments) 4. Drive innovation to tackle market challenges and create new business opportunities while working directly with the HQ & Country Marketing teams 5. Mobilize the Sales & Marketing organization and partner functions (Training & Education, Medical Affairs, Health Economics, Regulatory, Legal & Compliance, Sales Operations, Supply Chain and Finance) to continue making the business model a unique one in order to advance market positions from competition
As a Senior Market Development Specialist, the main focus in this role is on developing the right strategic marketing approach to increase the market penetration within existing and new customers in the ENT, Neurosurgery and Advanced Energy businesses. By a strong cross functional collaboration with Country Sales teams, Product Management teams, Training & Education, Regulatory Affairs, Finance and Legal, the responsabilities and objectives of this role are about: 1. Developing and implementing both strategic and tactical plans that maximize profitable and sustainable growth, return on investment and contribute to the achievement of the annual operating plan (AOP) for all 3 sub-businesses in all 7 geographies. 2. Establishing and implementing Marketing strategies and plans to deliver sales growth targets for the various product categories. 3. Setting up a proper Account Planning Process along with the tools needed to improve the Sales Force effectiveness, confidence and motivation. 4. Strengthening the Communication flows between the Restorative Therapies Group Businesses (Surgical Technologies, Spine and Neuromodulation) to contribute to a solid cross-business collaboration and deals with Surgical Technologies BU in all 7 geographies.
Advising several young entrepreneurs on their start-up projects by providing support in marketing and sales strategies based on the understanding of the key business requirements, competitors analysis, consumer’s insights and market behavior. Mentored the following main projects: High-tech applied to shoe industry: Supervised and coordinated the R&D of a 3D foot scanner for a tailor made shoemaker (technology based on photogrammetry and image reconstruction) Textile industry: Set up of the global strategy for marketing (business modeling & planning, marketing mix), sales cycles (numerous prospection trips along with negotiations) and operations for a merchandising company and a textile brand. Communication & Advertising: Set up of the business model for an advertising company using eco-friendly packaging as new media Luxury watch industry: Feasibility study of an e-commerce portal dedicated to a new watch “search-and-buy” business model
Driving business development and sales for the famous electric bike Stromer in the Swiss french speaking region. Creation of the retailer network and repair centers in Romandie.
Led the worldwide strategy and sales revenue, reporting to the CEO Consolidated and aligned the strategy of the company within all the teams Built a solid direct sales pipeline and coordinated all international sales efforts with the subsidiaries and agents Overviewed the product development to keep it aligned with the collections strategy of the company Managed the indirect sales by expanding the worldwide distribution by launching 10 new markets: South Korea, Hong Kong, Ukraine, Russia, United Arab Emirates, Canada, USA, France, Romania and UK Planned, negotiated and executed the opening of two flagship stores in Kiev and Dubai (2007 and 2008)
Led the strategic development of the collections and the brand expansion Managed the product strategy of the company by inputting technical expertise, market analysis, and customer know-how into the collections building process Worked closely with the Product Innovation, Design, Marketing and Prototyping teams to ensure new product requirements were well met and on a timely basis Repositioned the brand with a complete reorganization of the collections
Set up the supply chain management and procurement system Planned and led the set up of an ERP software specially designed for SMEs Coordinated the whole supply chain and managed the sales force, marketing team, watchmakers, designers, engineers and external suppliers involved in the manufacturing processes of the watches at each stage of creation (research, development, production, and manufacturing) Succeeded in coordinating the complete production process of the watch unit and in reducing production time per watch/collection