Nyon, Vaud, Switzerland
14+ years of experience in marketing and business development in the consumer goods industry. Track record of enhancing brand presence and crafting impactful communications that resonate with audiences. Launched innovative products worldwide in the premium children's product industry and consumer electronics. Consumer-centric; data analysis; multi-cultural environment; strategic planning; digital marketing; collaboration
Managing the global business strategy and lifecycle for Logitech’s Mobile Solutions. I oversee the portfolio’s financial modeling, S&OP alignment, and commercial initiatives to ensure our products deliver maximum value to both the customer and the business.
- Successfully created & launched the marketing campaign for Casa Pop-Up Desk, the first all-in-one solution for people working-from-home who doesn't want or can't setup a full desk environment. Switch On and Off work in seconds thanks to its ingenious case that transforms into a laptop stand, and also holds the devices (keyboard and touchpad) when not in use, looking like a closed book for you to put work out of sight, out of mind after hours. ✔️created a new category ✔️ reached a new audience ✔️got coverage and placements for the first time in home decor & lifestyle media and retailers - Led marketing & commercial activities to sustain Spotlight Presentation Remote, our advanced digital pointer that works in-person, virtually, or a hybrid of both. It is the device you didn't know you needed to be confident and shine for your next important presentation. ✔️ supported market rebound after the Covid drop - Contributed to 2 key Sustainability efforts to help people pursue their passions in a way that is good for the environment: ✔️ Led the PWS Refurb pilot program, that gives a second life to returned products from different categories, listing them once inspected & cleaned on logitech.com. Was in charge of designing the web experience and associated marketing activities. ✔️ Conducted the packaging transformation for Presentation tools, transitioning 3 product lines from plastic clamshell to paper packaging. Took responsibility for packaging design, graphic layout and communication. - Promoted the Roam Free marketing platform to allow people to work, create and learn wherever they are, not tied to an office desk or a home setup ✔️Presented Keys-To-Go 2, our most portable keyboard ever to media and influencers in partnership with Samsung ✔️Established the cross-category social media plan ✔️Organised the Logitech presence at Mobile World Congress 2025 and 2026, the biggest trade show for the mobile industry
Responsible for JetKids by Stokke's marketing and communication strategies, as well as overall branding. In charge of annual marketing plan and budget, both B2B and D2C.
In charge of e-commerce and Social Media activities (D2C) for JetKids product line
In charge of the B2B and D2C sales and marketing activities for JetKids
In charge of case delivery, advising clients on Digital Marketing and communication strategy
In charge of project management on Digital Marketing and communication cases
Organized the yearly €2m-event of the worldwide Operation division