Greater Chicago Area
Within the ever-evolving spaces our stories occupy, two important constants remain governing our success. Connection and value. Make audiences care. Make brands count. It’s what I do. Capabilities: Brand development • Advertising • Online and Interactive • Retail • b2b • Consumer • QSR • Food & Beverage • Promotions • Sports Marketing • Event Marketing • Pharma • Life Sciences • Health care
After performing nearly a year in a contract role at Crowe, I joined the firm full-time on Dec. 1, 2021. In the highly-regulated and competitive space of public accounting, consulting, and technology, I tackle high-profile digital projects requiring strong, compelling, and rich messaging to elevate our brand. It’s an exciting role that also includes mentoring and training teams of additional writers tasked with delivering inspired high-quality copy across a high volume of new and refreshed marketing webpages – supporting a vast array of service or product-oriented initiatives. The spaces we communicate in are noisy. Our users are busy professionals who quickly scan pages for information. What I do helps create cohesive narrative threads that guide user journeys in ways that motivate people to engage. Working alongside talented Content Strategists, UI/UX teams, Digital Producers, and Project Managers, we make it all happen.
Strategic Branding • Concepting • Creative Direction • Copywriting • Art Direction Manifest in providing the most memorable customer experiences available—whether it's b2c or b2b—I help generate attention-grabbing work that clients happily pay for. I'm also a helluva short game artist on the golf links. So I've got that going for me, which is nice. Skills/Qualifications: • Delivers congruent brand experiences across all channels, including digital, social, print, promotional, video, experiential and more • Background in copy and art showcases keen understanding of how to powerfully link both crucial disciplines • Proficient in crafting strategically sound creative concepts and content • High-energy positive thinker, consistently exhibits upbeat attitude and outlook • Provides solid direction and execution anchored by an open, inclusive working style • Extensive experience working cross-functionally with multi-level professionals, outside vendors, and clients • Accepts ownership of roles and responsibilities with transparent accountability • Keeps projects on-strategy, on-budget, and on-time
Wrote and edited digital content for all websites under the Advocate Aurora Health umbrella as well as emails, social posts, banner ads, and more. Contributed to planning and determination of the scope of projects – making recommendations to directors and stakeholders – all while balancing shifting priorities brought on by the COVID-19 pandemic.
"Long Live Science." I worked with scientists, marketers, developers and a whole slew of other smart people at CG Life—plying our strategic and storytelling skills to help advance a broad range of brands, content and experiences in the Life Sciences space.
"The shortest distance from B-to-B." And for me, THE destination for writing for, and collaborating with, some of the top acts currently working in B-to-B marketing. Slack and Company clients I have done work for: AG CONNECT Expo Apartments.com Association of Equipment Manufacturers (AEM) CONEXPO-CON/AGG Gates Corporation GE Ingredion Institute of Food Technologists (IFT) Scot Forge