Lausanne, Vaud, Switzerland
A marketing professional with a strong track record of delivery results and effecting positive change in a variety of areas: Brand, Digital & Communication Marketing, Strategy and Innovation.
- Lead marketing communication & strategy for both KitKat & Lion cereal brands globally
- Lead Waste Elimination projects with a focus on optimizing cost and improving operational efficiency - Finding innovative solutions to complex issues, with a successful cost-saving initiatives. - Committed to balancing financial success with a strong emphasis on sustainability and positive impact on the environment.
- Define global marketing sustainability strategy for Cereal Partners Worldwide - Lead & support global brand's execution of sustainability projects, to make a relevant and meaningful impact on people and planet
- Performed at high-profile events such as Montreux Jazz Festival 2025, Caprices Festival, various clubs incl radio shows. - Produced remixes and original tracks supported by Spotify and available across all plateforms. - Collaborated with artists and event teams to design immersive music experiences.
- Revamped Orange’s highest performing offer: sales increased by 50% - Lead the strategic marketing partnership with Universal Music & roadmap of marketing events - Managed key stakeholders of the different platforms (Online & offline channels; incl. TV)
- Defined and lead the implementation of the new Orange online desktop & mobile strategy - Lead the governance which ensured the focus & alignment with company’s goals and vision - initiated the implementation of User Generated Content and social platforms
Responsible to develop new business around young/students Manage IT/web projects