Munich, Bavaria, Germany
I am a brand strategist, founder, UX pioneer, visual artist, serial beginner and *true* digital native based in Munich, Germany. My professional, digital journey started way back earlier during school in the 90s and so I look back at 30+ years of digital rabbit hole, design, technology, starting new projects and getting things done. My focus has always been what's possible in digital experience. Long before „digital“ became mainstream. Late 90s I started to study graphic design, quickly checked out Ogilvy in Düsseldorf and then moved to Munich, co-founded e-commerce market leader „hybris“ and developed and managed the brand, design strategy and user experience for almost 20 years. The SAP acquisition in 2013 didn’t make it more fun, though, and I slowly shifted my focus to my other projects. In parallel, I co-founded the UX and b2b design agency SNK („schoene neue kinder“) in 2003. Together with my partners I turned it into one of the top UX & digital agencies in Germany. During those two decades I helped countless tech companies and startups grow their brands, design and culture strategies. Meanwhile I opened and closed one of the first global street art onlineshops (subnormals), spent some time mixing street art with coded generative art (the Gonzos), programmed a few live VJ installations with good old Flash and Processing and tried to run a record label (brave&dizzy), just to name some of my favorite digital experiments. Today I’m mainly active as Chief Brand Officer at Celonis – Process Mining pioneer, Process Intelligence leader, secret key to Enterprise AI and Germany's first decacorn – based in Munich. See and hear more on flaccus.de
Linking our brand to our unique and specific purpose as a company and bringing together the narrative and experience to tell the one and only story of our journey. We like to build a truly contemporary and forward-looking brand. And this sometimes means speaking instead of advertising or selling. Actions instead of slogans. Attitude over design.
Developing and managing the global Celonis Brand and Design
Incubator and house for dedicated dev teams for cloud-based SaaS projects
Independent Record Label based in Munich, Germany.
Brand Strategy, Customer Journey Expert, B2B Software Native, UX and Digital Marketing
Brand Management, Brand Strategy, International Creative Lead (in an external role for 14 years)
Building a german software legend and it's brand from scratch and preparing a legendary acquisition 15 years later