Elche, Valencian Community, Spain
I currently lead the commercial development of Palami Urban S.L., the Spanish subsidiary of Palami Group, a premium European manufacturer of LED display solutions for DOOH, Smart Cities, retail, hospitality, shopping centers, sports venues, and architectural façades. 🚀 My goal is simple: to open and grow the Spanish market by connecting high-value LED technology with companies, public administrations, architects, hotels, brands, and venues looking to stand out, create visual impact, and turn their physical spaces into more profitable assets. 💡 At Palami, we work with indoor and outdoor LED displays, smart urban furniture, digital façades, and MediaWINDOW, an LED technology integrated into glass with up to 99% transparency. Basically, screens that are almost invisible… until they light up. 😉 My approach is consultative: it is not just about selling screens, but about understanding each project, analyzing ROI, optimizing total cost of ownership, and finding the solution that truly adds value. In parallel, I also work as an Exclusive Agent for Generali, helping individuals, freelancers, and companies protect their assets, business activity, and personal or professional risks. 🛡️ In short: visual technology, insurance, and one shared way of working — listening, understanding, and building clear, useful, well-thought-out solutions.
I lead the commercial development of Palami Urban S.L., the Spanish subsidiary of Palami Group, a premium European manufacturer of LED display solutions for DOOH, Smart Cities, retail, hospitality, shopping centers, sports venues, and architectural façades. My focus is on opening and scaling the Spanish market, especially in high-value B2B projects where LED technology is not just a screen, but a tool to create visual impact, advertising monetization, energy efficiency, and enhanced user experiences. I work with companies, public administrations, architects, developers, hotels, and brands looking for distinctive solutions such as: - Indoor and outdoor high-reliability LED displays. - Smart urban furniture. - DOOH solutions for advertising revenue. - Architectural digital facades. - MediaWINDOW technology: LED displays integrated into glass with up to 99% transparency. - Custom projects for demanding environments and 24/7 operation. My role covers commercial strategy, prospecting, key account development, partnerships, negotiation, channel definition, opportunity generation, and consultative support from the initial concept to project implementation. At Palami, we combine 30 years of European experience, robust engineering, and a clear vision: helping organizations turn physical spaces into profitable, sustainable, and memorable digital assets. Because an LED display can be many things. But when properly designed, it can also become a new revenue stream.
General Insurance Advisor/Broker at Generali, providing tailored solutions for individuals and businesses. I offer health, life, car, home, accident, funeral, liability insurance, pensions, investment products, IBIPs, and wealth protection. I assess client needs to propose personalized coverage, manage client portfolios, ensure loyalty, and develop new business opportunities with customized offers.
At Krou Trading LLC I lead our Blip practice as an official partner (WhatsApp BSP). I focus on turning conversations into business across Europe, the US, and Argentina: -Strategy & design of WhatsApp-first journeys (acquisition, sales, post-sale). -Delivery using Blip Builder, Desk, Analytics, and AI (incl. top-tier Spanish NLP from GUS). -Integrations with CRM/eCommerce/payments via Blip APIs/connectors. -Activation & scale: PoCs/MVPs, enablement, governance, analytics. -Outcomes: higher conversion, fewer tickets, better NPS/CSAT, greater efficiency. Typical KPIs: MVP TTV, conversion rate, % automation, AHT, CSAT/NPS, ARR per account.
With over 13 years of leadership at Krou Trading LLC, I have been pivotal in expanding the international presence of FMCG brands across European and Latin American markets. As International Business Manager, I have developed comprehensive sales strategies, established lasting partnerships, and successfully navigated complex import/export operations. My expertise lies in aligning product positioning with market demands, ensuring regulatory compliance, and optimizing entry strategies for retail channels. My approach emphasizes innovation and a deep understanding of business cultures, supported by my enthusiasm for AI-driven solutions in international trade.
As the Representative for Bauducco in Europe, I focus on expanding the brand's presence across key European markets. I work directly with importers, distributors, and retail chains, offering tailored solutions to meet their needs in the baked goods and specialty food categories. Key Responsibilities: * Business Development: Establish and maintain direct contact with importers, distributors, and retail category managers, ensuring Bauducco products are positioned effectively in the market. * Sales Management: Oversee the management of purchase orders, ensuring timely order processing and delivery, while maintaining efficient communication with all stakeholders. * Advisory in International Trade: Provide expertise in international commerce, including logistics coordination, documentation, and compliance with product certifications (e.g., quality certificates, EU standards, and customs requirements). * Market Representation: Serve as the liaison between Bauducco and European buyers, offering professional guidance on product selection, seasonal strategies, and merchandising opportunities. Product Category Support: Assist retailers in optimizing their product categories with Bauducco's flagship products, such as Panettone, Mini Panettones, Cookies, and Wafers. * Sales Consulting and Follow-Up: Work closely with clients to understand their needs, deliver customized solutions, and ensure long-term partnerships are developed. Skills and Expertise: Sales Negotiation and Account Management - International Trade and Logistics - Retail Category Management - Product Certification and Compliance - Strategic Market Expansion As part of Krou Trading LLC, the European representative for Bauducco, I am committed to building strong partnerships that bring Bauducco's premium baked goods to European consumers, while delivering excellence in service and support to our retail and distribution partners.