Fernanda Kasper Ortolan

AI Product @ ServiceNow | Berkeley Haas MBA

San Francisco Bay Area

About

Experience

  • Senior Product Manager - AI Evaluations at ServiceNow
    Jul 2025 - Present · 1 yr 1 mo

  • Venture Partner at Haas Impact Fund
    Jan 2025 - May 2025 · 5 mos

    Investing in early-stage digital health & medical devices and implementation startups on behalf of the UC Berkeley Foundation.

  • Senior Product Manager Intern - Platform AI at ServiceNow
    May 2024 - Aug 2024 · 4 mos

  • QuintoAndar (Full-time · 2 yrs 1 mo)
    • People Analytics Lead
      Nov 2021 - Jun 2023 · 1 yr 8 mos

      QuintoAndar is a Brazilian PropTech startut that offers a digital, end-to-end platform for real estate dealings and is essentially a complete ecosystem for brokers, agents, property owners and tenants. I developed a data analytics framework for recruiting in a fast-growth environment, collaborated with several stakeholders to redesign our Employee Survey strategy and implement a new tool for survey data distribution, and equipped HR teams and managers across the organization with data products that supported data (and people) driven decision-making.

    • People Analytics Specialist
      Jun 2021 - Nov 2021 · 6 mos

  • RD Station (Florianópolis, Santa Catarina, Brazil)
    • People Analytics & Process Management
      Jan 2019 - May 2021 · 2 yrs 5 mos

      Resultados Digitais is one of the fastest-growing SaaS in Brazil, enabling Small and Medium Businesses to grow with predictable and scalable revenue through its integrated marketing automation and CRM platform. The People Operations team exists to ensure that people-related decisions are more data-driven, overseeing the Employee Experience and making the company's workforce run effectively. I supported the implementation of Performance Management and Compensation Review processes, later becoming the owner of the processes. - Compensation Review: created decision-making frameworks and tools, collaborated across teams (HRBPs, FP&A) for execution and to gather feedback, continuously improved the process and tools, and enabled an efficient resource allocation prioritization through people data. - Performance Management: continual improvement, data analysis and alignment with business priorities and other Talent Management teams. Besides that, I focused on data analytics for performance, compensation and D&I, and was responsible for updating pay scales based on market reports to ensure talent attraction and retention.

    • People Operations Intern
      Jan 2018 - Dec 2018 · 1 yr

    • Intern - Vale do Início
      Oct 2017 - Jan 2018 · 4 mos