Greater Dublin
I build high-impact sales enablement programs that connect strategy to execution, helping organisations scale, sell smarter, and grow with purpose. I began my career in sales and sales leadership, where I learned what truly drives performance in the field: clarity, coaching, and consistent execution. That experience shaped everything I do in enablement today because I know what it takes to carry a number, lead a team, and turn potential into results. At MongoDB, I am grateful for the opportunity to have led global enablement across multiple sales divisions, designing programs that elevate seller capability, accelerate ramp, and strengthen customer outcomes. I focus on aligning enablement to revenue outcomes, operational excellence, and leadership development, ensuring every initiative scales with measurable impact. My approach blends strategic alignment with commercial empathy, understanding the realities of the field, translating them into programs that stick, and creating the feedback loops that make enablement a continuous engine for growth. I believe world-class enablement doesn’t just support sales, it transforms it.
MongoDB Excellence Club FY21 - 117%
Led the Smartling sales division for the EMEA region.
Launched and led AdRoll's EMEA SMB business unit for new and existing business. I managed a large team of new business sales reps, account managers and team leads in EMEA. I was responsible for AdRoll's SMB go to market strategy & execution, acquisition & retention.
Head of AdRoll's EMEA Solutions department which is focused on driving product adoption, client activations, account sustainability and training//development among revenue generating teams. Leading a team comprised of experts in digital media, programmatic and performance marketing. Main objectives include creating and executing strategies that impact tactical short-term quarterly goals (revenue, activations) whilst also working with our stakeholders on broader, strategic focus points for AdRoll (performance, sustainability, product development, market planning, forecasting). *Winner: Voted Roller of the Year award 2016, Category: Build Innovative Products
EMEA Market Specialist across all of AdRoll’s product offerings and EMEA operational markets. Partnered with product and sales managers to shape product offerings as well as product trainings for sales staff. Developed and executed effective strategies around new revenue attainment and product adoption across all of AdRoll’s product suite. Effectively monitored, influenced and grew AdRoll’s overall book of business. Project managed rollout (development, strategy, trainings, market entry) of new products and branding to sales staff. Managed multiple projects including product development (internal tools), new hire training & development, and new business generation concurrently (new market entry, global sales initiatives). Key note speaker at digital industry events (MWL, Masterclass, The Drum), regularly presented webinars on behalf of AdRoll.
Main focus – prospecting and acquiring high value clients for Google’s various paid platforms (Youtube, Search, Display and AdMob) Worked closely with start-up organisations and digital agencies based in the UK. Created and sustained relationships with top clients. Digital planning and marketing mix implementation with top new clients (across branding & performance). Well versed with big budget pitching and proposal creation. Contact to new clients included email, cold calling, trade shows and events, face to face meeting at Google CSG and/or client headquarters. Clients ranged from top tier SMB to established brands and large corporations with seven figure quarterly advertising budgets. Primed new high-value acquisitions to join the Google top-tiered long-term client portfolio. Involved with internal projects such as the automation of high value prospecting – working with engineers to create effective algorithms. *Winner: EMEA-wide ‘Best Newcomer’ award - 2011 *Nominated for EMEA ‘Sales Person of the Year’ 2012 *Winner: EMEA ‘Sales Person of the Year’ 2013 (Rotation programme: Google Japan) *Consistently exceeded individual quarterly revenue targets
Organised promotional events nationwide Defined sales territories, assigned and scheduled calls for field reps, journey planning implemented Analysed results and compiled feedback for analytical client reports Achieved specified targets each quarter Organised regional recruitment, training and briefing sessions Liaised with account executives and client contacts day-to-day through operational meetings Created and delivered detailed administration and control systems for designated accounts Problem solving and daily contact with field staff to solve issues on the spot Since 2007, I have worked with a large top-tiered client base of over 20 companies from a wide range of industries (FMCG, Finance, Market Research etc)