Essen, North Rhine-Westphalia, Germany
As Project Designer, I have the task to foster marketing and sales excellence in Evonik – with established analyses, up-to-date and tailored methods and sharing of expertise and know-how. We develop and implement state-of-the-art marketing methodologies and concepts to enable and support value creation of Evonik businesses
Responsibilities: - Product Owner Customer Portals (central access point for digital services) - Leading a cross-functional digitalization team - Driving (digital) customer experience projects - Connecting AI opportunities with business needs
My major task is to design and execute projects in the fields of: - Business Model Innovation - Holistic Channel Management (traditional & digital channels) - Market Intelligence - Digital Sales - Marketing Automation
Major tasks: - Manage international sales projects to standardize, scale, and accelerate B2B sales - Implement new and improve existing sales-related tools, processes, and measures for sales teams - Push initiatives further to achieve common international standards and harmonization while respecting local specifies
Major tasks - Sales Process & Customer Journey - Sales Collaterals - International Best Practice Sharing - Managed interface between Regional Sales Forces and Delivery
Major tasks - E-Commerce sales channel incl. SEO & SEA - CRM Admin - International sales steering/coordination/support - Trade Fair & Event management
Major tasks: - Steering/Coordination/Support of Sales Reps. - Transformation of Business model into American market - Competitor analysis