Regensburg, Bavaria, Germany
Promoting brands and products with high energy and joy expresses my passionate commitment to marketing. I believe in the power and importance of team spirit and a strong link between fun in doing and achieving best results. For me marketing is not just a job, it's a pleasure and gives me a great satisfaction. ► 10 years experience in international marketing management ► Hands-on mentality and a broad experience along the complete marketing mix ► Digital native marketing communication expert ► Successfully managed budgets in the mid six-digit range ► High passion for marketing with relentless focus on results ► Dynamic leader in marketing and sales ► Proven track record of developing and executing marketing and sales concepts Specialties: holistic marketing approach, digital marketing, marketing strategy, campaign management, product launch, event management, CRM, intercultural teamwork, product design & development, website and on page optimization, KPI monitoring and web analytics. Additional cross discipline skills: strong communicator, cross-cultural communication, team leadership, internal trainings, strong presentation skills, pursue a holistic view on the business and market.
For more than 20 years, IST GmbH has been an expert creating industry-specific ERP and CRM solutions. Through close cooperation with customers and partners, we gained deep knowledge about daily workflows and challenges of dealers active in the field of material handling equipment. Today our software eclift offers a unique and reliable combination of ERP and CRM. More information: https://ist-gmbh.com/ ► Development and execution of a new marketing strategy ► Steering all external/internal marketing & communication activities ► New customer acquisition Channel distribution marketing ► Human resources marketing & employer-branding ► Selection and coordination of external agencies and suppliers Software & Tools: ☀ wordpress ☀ Google Analytics & Google Adwords ☀ Adobe InDesign CC, Adobe Photoshop CC ☀ CleverReach ☀ eclift, saleboard ☀ Microsoft Office 365
Motus OS is a leading provider and operator of a digital marketplace solution specialized in the field of material handling equipment. Since 1998 this company is a digital pioneer in trading forklifts, warehousing equipment and attachments online across the globe. www.forklift-international.com - YOUR ONLINE MARKET. YOUR SUCCESS! ► Responsible for all marketing activities worldwide ► Project lead for global web portal relaunch (TYPO3) ► Development and implementation of the marketing strategy for Europe and North America ► Launch and promotion of the forklift app (iOS, Android, Windows) ► Close colaboration with sales to ensure forecast and profitable marketing campaigns. Digital marketing, SEM / SEA / SEO, pricing, brand management, partnerships & cooperations, social media, e-mail marketing, app development, e-commerce, web analytics, UX, KPI´s, steering agencies and external suppliers, product development and on-page optimization. Software & Tools: ☀ Axure (web prototyping) & Redmine (project management web application) ☀ Google Analytics & Google Adwords ☀ searchmetrics & onpage.org ☀ Adobe InDesign CC, Adobe Photoshop CC ☀ CleverReach ☀ ACT! ☀ mac OS, Keynote, Pages
Rubel Corporate Design GmbH is a strong and reliable partner for marketing and advertising. For more than 4 decades our agency offers its clients creative and effective marketing communication and strategy throughout all channels and disciplines. We look back on long term relationships with our customers and partners from a wide variety of industries. This is key as we naturally develop a deep understanding for your business, products, USP´s and targets. In my role I was accountable for developing and executing a marketing and sales strategy for this unique marketing agency. To reach our company targets, I worked closely with the two managing directors. I joined Rubel Corporate Design GmbH in order to apply my knowledge in how to promote brands and products. Software & Tools: ☀ TYPO3 ☀ Adobe CC InDesign, Photoshop, Premiere ☀ CleverReach
@Subsidiary Reinhausen Plasma GmbH Active strategic sales performance in addition to my marketing function. Projected and implemented plasma activation and coating processes in various business sectors like semiconductors, photovotaics, automotive, packaging, aerospace, electric power tools and pharma (Infineon, Bosch, Volkswagen, TetraPak, Airbus, Osram, Boston Scientific). Developed strategic partnerships with industry leaders and potential sales partners worldwide. Key User CRM. Software & Tools: ☀ Microsoft Dynamics CRM ☀ MS-Office (MS Word, MS Excel, MS Powerpoint) ☀ MailChimp ☀ SAP R3 (SD, MM)
@Subsidiary Reinhausen Plasma GmbH Full international marketing responsibility for industrial plasma surface equipment (activation & coating). Market research, marketing strategy, campaign management, result tracking, branding, industrial product design, multi-channel marketing, competitor research, worldwide exhibitions (europe, china, japan ...), steering agencies and other external service providers, CRM, public relations, budget responsibility for a mid six-digit range. Software & Tools: ☀ Microsoft Dynamics CRM ☀ MS-Office (MS Word, MS Excel, MS Powerpoint) ☀ SAP R3 (SD, MM)
@Subsidiary Reinhausen Plasma Diploma thesis: Elaboration of the marketing concept for Reinhausen Plasma including effective campaign implementation Software & Tools: ☀ MS-Office (MS Word, MS Excel, MS Powerpoint) ☀ SAP R3 (MM)