Istanbul, Türkiye
I've spent nearly 15 years turning complex problems into simple products. The last two, I've spent building one of my own. As Co-Founder and CEO of Kampania, I'm working on a fintech platform that brings every credit card campaign into one place and turns it into something useful. For users, that means finally seeing which card actually fits the way they spend. For banks, it means real performance insights based on actual campaign data. The whole thing comes from a pretty simple idea: better decisions start with better information. Before Kampania, I led product design teams in fintech and e-commerce at HangiKredi, ÇiçekSepeti and Mobven. Over the years I've shipped mobile apps and digital products for brands like Koç Holding, Turkish Airlines, Denizbank and Amazon (through a partnership with Blink UX). Some of that work picked up recognition along the way, at Altın Örümcek, IDC Turkey and the Horizon Interactive Awards. What I care about most hasn't really changed: building teams that are good to work with, designing systems that hold up as they scale, and keeping the user at the center of the conversation. I've always believed experience isn't about the number of years. It's about the problems you've actually solved. Always happy to talk product, fintech or design leadership. You can reach me at [email protected]
Co-founding Kampania, a fintech platform that brings all credit card campaigns into one place and turns them into something people can actually act on. The product helps users figure out which card really fits the way they spend, and gives financial institutions performance reports and a competitive read based on real campaign data. I lead the overall direction here, from product vision and strategy to the team across design, tech and growth.
Led design work across the company's financial products, with a focus on making banking products easier to compare and understand. I guided the team through the design of a user-centric mobile app that made a real difference in accessibility and usability. On the optimization side, the work we did on conversion and bounce rates moved the numbers in the right direction. I also set up a design system from scratch to keep things consistent and speed up delivery, and developed two fintech R&D projects, one of which was funded by the Ministry of Labor. Day to day, I managed and grew a team of 5 through workshops, training and regular feedback, and put together a design thinking program for the company's technology school.
Worked on improving the experience across the e-commerce platform, leading the user journey design for the ÇiçekSepeti Extra integration. I also took on the rebrand and redesign of Mizu, the company's subsidiary in Germany, and built a design system to keep everything consistent as things grew. After digging into user feedback, I put together a new e-commerce concept aligned with where usability was heading and presented it to management. Led a team of 4 and worked closely with product, QA and engineering to get the concept off the ground.
Led a team of 5 UI and UX designers, running training and workshops to help them grow. The team handled design for iOS and Android apps, websites and web applications, and we delivered projects for clients like Koç Holding, Macfit, Denizbank and Turkish Airlines, plus UX and UI work for Agricover over in Romania. I set the team's goals, kept an eye on performance and reporting, and supported the sales side by building and presenting UX service packages, including our UX Optimization offering.
Founded and ran a UX-focused studio, handling both the business side and the UX team. During this time we won the Altın Örümcek Award and a Gold at the Horizon Interactive Awards for our UX work. One of the things I'm proudest of from this period is the partnership we built with Blink UX, one of the top UX studios out there, which led to us collaborating with them on a global project for Amazon. I handled the client relationships, service presentations and marketing along the way.